Songfengruo Ancient Tree Pembungkusan Teh Hitam by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.
GangsaPembungkusan· 2026
Songfengruo Ancient Tree Pembungkusan Teh Hitam
Client: Songfengruo
A' Design Award Gangsa Winner in Pembungkusan Category
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The Design
About Songfengruo Ancient Tree Pembungkusan Teh Hitam
Songfengruo Ancient Tree ialah kotak hadiah yang direka untuk teh hitam premium. Kotak luar berukuran 240 mm x 60 mm x 240 mm dan memuatkan tiga laci kecil, setiap satunya berukuran 65 mm x 40 mm x 150 mm. Simbol jarum pain dicipta untuk jenama ini dan diulang sebagai corak berjubin pada laci-laci tersebut. Cetakan timbul tanpa warna menambah kedalaman pada permukaan kertas yang rata. Susunan laci yang kemas mengingatkan kepada skrin lipat Cina. Warna coklat gelap serta kertas dengan serat dan tekstur teh melambangkan usaha jenama ini dalam mengejar keaslian alam semula jadi, kesihatan, dan kualiti.
The Recognition
About the A' Design Award Gangsa
Songfengruo Ancient Tree Pembungkusan Teh Hitam ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Songfengruo Ancient Tree Pembungkusan Teh Hitam diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Songfengruo Ancient Tree Pembungkusan Teh Hitam memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
- Dimensions & Packaging
- Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
- Tags
- Branding, Packaging, Tea
- Production Technology
- The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
- Design Challenge
- The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
- Research
- The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
- Inspiration
- We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
- Project Duration
- The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
- Operation Flow
- The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
- Patents
- Copyrights belong to Songfengruo, 2025.
- Team Members
- Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.
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