Adw Works Exhibition Penjenamaan Acara by Zhenhao Ou and Sheng Li is a highly esteemed winner of the very prestigious 2026 A' Design Award Gangsa in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.
GangsaGrafik· 2026
Adw Works Exhibition Penjenamaan Acara
Client: Asia Design Week (ADW)
A' Design Award Gangsa Winner in Grafik Category
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The Design
About Adw Works Exhibition Penjenamaan Acara
Pameran Adw Works ialah program penjenamaan acara yang dicipta untuk Asia Design Week sebagai bahagian utama dalam Hebei International Industrial Design Week di Xiong'an, China. Identiti ini melapiskan blok warna, tipografi dan lapisan grafik bertindih untuk membentuk medan warna pelengkap bersaturasi tinggi yang melambangkan kepelbagaian budaya, manakala zon gradien peralihan mencadangkan integrasi. Komposisi geometri mengimbangi struktur rasional dan ekspresi emosi. Aplikasinya termasuk kain rentang bersaiz 3 kali 5 meter, poster bersaiz 70 kali 100 sentimeter dan beberapa pas kerja.
The Recognition
About the A' Design Award Gangsa
Adw Works Exhibition Penjenamaan Acara ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Adw Works Exhibition Penjenamaan Acara diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Adw Works Exhibition Penjenamaan Acara memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The typographical relationship of geometric shapes is essentially a reconciliation of rational design and emotional expression. Each visual conflict is a dialectical process of design thinking, ultimately achieving a cross-cultural dialogue in a dynamic balance and expressing a visual statement of unity in the context of globalization.
- Dimensions & Packaging
- The basic design features exhibition displays, including banners and posters measuring 3 meters by 5 meters and 70 centimeters by 100 centimeters, as well as several work passes.
- Tags
- Visual Design, Event Design, Material Design, Poster Design
- Production Technology
- The primary visual display section for an event in China's Xiongan New Area must embody an international design perspective while emphasizing aesthetic appeal. This exhibition area highlights design materials with a global outlook.
- Design Challenge
- The biggest challenge of this project is printing-related issues.
- Research
- In 2025,Asia Design Weekwill join hands with11 renowned associations from Asia and Europeto make its official debut inXiong’an, China, as a featured section (A01) of theHebei International Industrial Design Week. This showcase will gather leading design institutions and renowned designers from across Asia, with a focus onsustainable design, AI-driven art, and future lifestyle innovations. Through its close collaboration with the Hebei International Industrial Design Week, Asia Design Week will not only highlight the diversity and vitality of Asian design but also inject new momentum into positioning Xiong’an as an international hub for innovative and creative industries.
- Inspiration
- This key visual creates a field of tension through the collision of color blocks, text, and graphic overlays. High-water levels of complementary colors often symbolize cultural diversity, while transitional zones of transformation suggest the possibility of integration.
- Project Duration
- The project commenced in Xiong'an, China in September 2025 and was completed in October 2025. Subsequent exhibitions were held in locations including Kuala Lumpur, Malaysia.
- Operation Flow
- This main visual design was specifically created for the Asia Design Week Organizing Committee and the Hebei International Industrial Design Week, and will be exhibited in China's Xiong'an New Area.
- Team Members
- Creative Director: Zhenhao Ou
Curator: Sheng Li,
Designer: Zhenhao Ou
Motion Design: Zhikun Luo
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