MADO Media Image Design Reka Bentuk Korporat by Lam Kam Kun is a highly esteemed winner of the very prestigious 2016 A' Design Award Gangsa in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.
GangsaGrafik· 2016
MADO Media Image Design Reka Bentuk Korporat
by Lam Kam Kun
Client: MADO Media
A' Design Award Gangsa Winner in Grafik Category
Verified Award Winner
Verify Award Status for #44388The Design
About MADO Media Image Design Reka Bentuk Korporat
MADO adalah syarikat media yang baru ditubuhkan yang diasaskan oleh dua orang pemuda, mereka ingin menyatakan logo syarikat itu dalam aksara Cina, tetapi mereka mahu menggunakan reka bentuk watak asli, maka lahirlah reka bentuk ini. Keperluan penandaan mudah, menonjol, hanya boleh digunakan pada media yang berbeza. Kami berharap untuk menggunakan tanda pada aksara Cina, tetapi juga untuk menyertai elemen reka bentuk moden dalam fon.
The Recognition
About the A' Design Award Gangsa
MADO Media Image Design Reka Bentuk Korporat ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. MADO Media Image Design Reka Bentuk Korporat diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. MADO Media Image Design Reka Bentuk Korporat memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- MADO is a newly established media company founded by two young men, they want to express the company's logo in Chinese characters, but they want to use an original character design, so the birth of this design. Marking requirements simple, prominent, can simply be used on different media.We hope to use the mark on Chinese characters, but also to join the modern design elements in the font.
- Dimensions & Packaging
- namecard : 9cm X 5.4cm
letter paper : 21cm X 29.7cm
envelope : 21cm X 14.85cm - Tags
- media,ink,black,white,gray,character design,Chinese character,logo,image design
- Production Technology
- Black and white color is more able to cope with signs used in different category
- Design Challenge
- The most difficult is how a new design has a long history of Chinese characters, in addition to see the Chinese characters outside, but also to let people know that something new is a redesigned, revised repeatedly after repeated optimization, obtained the final version, is the most satisfactory.
- Inspiration
- Since the business name "MADO" pronunciation and Cantonese pronunciation "mak" "dok" same, "mak" character is "墨", "dok" character is the "度", so the Chinese character "墨"(ink) and "度"(degrees) for the visual design of the verdict.
- Project Duration
- The project started in January 2014 in Macao and finished in March 2014.
- Operation Flow
- Design a new Chinese character "墨"(ink) logo and image design.
- Team Members
- Designer:Lam Kam Kun
Photography:Lam Kam Kun
Photography assistant:Fran Tong
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