SugarLady Ladies Brand Pop-up Store Reka Bentuk Dalaman Kedai Popup by Prism Design is a highly esteemed winner of the very prestigious 2017 A' Design Award Perak in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.

PerakDalaman· 2017

SugarLady Ladies Brand Pop-up Store Reka Bentuk Dalaman Kedai Popup

by Prism Design

Client: Prism Design

A' Design Award Perak Winner in Dalaman Category

19,781
Verified Award Winner
Verify Award Status for #50897

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SugarLady Ladies Brand Pop-up Store Reka Bentuk Dalaman Kedai Popup

SugarLady ialah reka bentuk dalaman kedai popup yang dicipta untuk sebuah jenama pakaian wanita di Shanghai, China. Kristal gula digunakan sebagai tema utama, menghubungkan reka bentuk dalaman dengan nama jenama tersebut. Setiap unit pameran dibina daripada rangka keluli yang dilitupi lembaran nilon industri. Panel LED bersaiz 600 kali 600 milimeter menyinari unit-unit tersebut dari dalam, menjadikan setiap unit bercahaya dengan lembut. Unit-unit ini ringkas dan ringan, membolehkannya dipasang, dialihkan dan disusun semula dalam pelbagai susunan. Keluasan keseluruhan ialah 6 kali 10 meter dan turut merangkumi bilik persalinan.

The Recognition

About the A' Design Award Perak

SugarLady Ladies Brand Pop-up Store Reka Bentuk Dalaman Kedai Popup ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. SugarLady Ladies Brand Pop-up Store Reka Bentuk Dalaman Kedai Popup diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. SugarLady Ladies Brand Pop-up Store Reka Bentuk Dalaman Kedai Popup ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI