Vinicola Cherchi Reka Bentuk Label Wain by Giovanni Murgia - Redfish Adv

Vinicola Cherchi Reka Bentuk Label Wain by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.

PerakPembungkusan· 2017

Vinicola Cherchi Reka Bentuk Label Wain

by Giovanni Murgia - Redfish Adv

Client: Vinicola Cherchi

A' Design Award Perak Winner in Pembungkusan Category

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Colors

The Design

About Vinicola Cherchi Reka Bentuk Label Wain

Untuk kilang wain bersejarah di Sardinia, sejak tahun 1970, ia telah direka bentuk semula label untuk barisan wain The Classics. Kajian label baru ingin mengekalkan hubungan dengan tradisi yang diterapkan syarikat itu. Tidak seperti label sebelumnya, ia berfungsi untuk memberikan sentuhan keanggunan yang sesuai dengan kualiti wain yang tinggi. Kerana label telah berfungsi dengan teknik Braille yang membawa keanggunan dan gaya tanpa menimbang. Corak bunga didasarkan pada penjelasan grafik pola gereja Santa Croce yang berdekatan di Usini, yang juga merupakan logo syarikat.

The Recognition

About the A' Design Award Perak

Vinicola Cherchi Reka Bentuk Label Wain ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Vinicola Cherchi Reka Bentuk Label Wain diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Vinicola Cherchi Reka Bentuk Label Wain ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
Dimensions & Packaging: Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
Tags: wine, labels,
Production Technology: For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
Design Challenge: The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use.
Inspiration: The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
Project Duration: Project started in December 2015 and finished in April 2016 in Olmedo (SS)
Team Members: Art Director: Giovanni Murgia
Image Credits: Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene