Moutai Group's - Taiyuan ZHI Yuanyi Pembungkusan Botol Arak by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.
PerakPembungkusan· 2020
Moutai Group's - Taiyuan ZHI Yuanyi Pembungkusan Botol Arak
by Li Zuo
Client: Wendao WD Creativity
A' Design Award Perak Winner in Pembungkusan Category
Verified Award Winner
Verify Award Status for #86638The Design
About Moutai Group's - Taiyuan ZHI Yuanyi Pembungkusan Botol Arak
Taiyuan ZHI Yuanyi ialah reka bentuk pembungkusan botol arak yang dicipta untuk Kumpulan Moutai. Reka bentuk ini menyimpang daripada gaya Moutai yang sedia ada dan hanya mengekalkan bentuk botol yang biasa, yang dibesarkan dan dijadikan lebih tinggi. Air menjadi tema utama, kerana arak digambarkan sebagai air yang membawa emosi. Permukaannya menampilkan corak air laut dan tebing yang diambil daripada jubah rasmi purba, bersama-sama motif bertuah tradisional. Ombak, batu tegak dan awan melambangkan kebahagiaan dan umur panjang. Hiasan ini dibakar pada botol kaca tersebut.
The Recognition
About the A' Design Award Perak
Moutai Group's - Taiyuan ZHI Yuanyi Pembungkusan Botol Arak ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Moutai Group's - Taiyuan ZHI Yuanyi Pembungkusan Botol Arak diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Moutai Group's - Taiyuan ZHI Yuanyi Pembungkusan Botol Arak ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
- Tags
- Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Baked Flowers in Glass Bottles
- Design Challenge
- Breakthrough the consistent style design of Maotai
- Research
- Breakthrough the consistent style design of Maotai
- Inspiration
- the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
- Project Duration
- The project started in Maotai in April 2017 and completed in Maotai in August 2017.
- Team Members
- Creative Design：lizuo
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