The Soul of Maotai Flavour Wu Pembungkusan Botol Arak by Li Zuo

The Soul of Maotai Flavour Wu Pembungkusan Botol Arak by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.

PerakPembungkusan· 2020

The Soul of Maotai Flavour Wu Pembungkusan Botol Arak

by Li Zuo

Client: Wendao WD Creativity

A' Design Award Perak Winner in Pembungkusan Category

18,455

Verified Award Winner

Verify Award Status for #86639

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Soul of Maotai Flavour Wu Pembungkusan Botol Arak

Wu ialah reka bentuk pembungkusan untuk arak berperisa Maotai bermutu tinggi. Botolnya dibentuk seperti setitik cecair, menyampaikan idea bahawa arak di dalamnya ialah pati yang halus. Permukaan kaca digilap dan logonya disadur emas. Kotak luarnya diperbuat daripada kayu semula jadi yang diukir dengan corak urat air, yang mencerminkan bentuk botol dan boleh dikitar semula. Acuan kaca ukiran kayu digunakan dalam penghasilannya. Set lengkap ini berukuran lebar 260 mm, dalam 140 mm dan tinggi 300 mm. Reka bentuk ini membantu pembeli memahami ciri arak tersebut.

The Recognition

About the A' Design Award Perak

The Soul of Maotai Flavour Wu Pembungkusan Botol Arak ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. The Soul of Maotai Flavour Wu Pembungkusan Botol Arak diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. The Soul of Maotai Flavour Wu Pembungkusan Botol Arak ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
Dimensions & Packaging: 260 mm wide, 140 mm deep and 300 mm high
Tags: Maotai , Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Wood carved glass mold
Research: To study the water form deduced by wood and to develop water drop bottles by glass
Inspiration: The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape.
Project Duration: The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
Team Members: Creative：lizuo Design：lizuo