Pagoda Identiti Korporat by 1983Asia is a highly esteemed winner of the very prestigious 2020 A' Design Award Besi in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.
BesiGrafik· 2020
Pagoda Identiti Korporat
by 1983Asia
Client: 1983Asia
A' Design Award Besi Winner in Grafik Category
Verified Award Winner
Verify Award Status for #86954The Design
About Pagoda Identiti Korporat
Pagoda ialah identiti korporat yang dicipta untuk sebuah syarikat buah-buahan Cina. Identiti ini dibina berdasarkan dua maskot monyet, yang mula-mula dilakar menggunakan pensel sebelum dibangunkan dengan perisian reka bentuk digital. Monyet dipilih kerana ia dikaitkan dengan buah-buahan dalam budaya Cina, di mana ia turut melambangkan kebijaksanaan dan keberanian. Maskot-maskot ini menari melalui empat musim, dan bunga-bunga di sekeliling mereka berubah mengikut setiap suasana. Warna-warna yang digunakan merujuk kepada bunga, musim dan alam semula jadi. Percetakan menggunakan salutan ultraviolet dan penebukan panas (hot stamping). Matlamatnya adalah untuk mempersembahkan budaya Asia dengan penghormatan terhadap kehidupan semula jadi.
The Recognition
About the A' Design Award Besi
Pagoda Identiti Korporat ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Pagoda Identiti Korporat diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Pagoda Identiti Korporat dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983ASIA developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.
- Dimensions & Packaging
- UV, hot stamping
- Tags
- Package design, totem, traditional culture, Asian design, fruits
- Production Technology
- 1983ASIA designed mascot graphic (the monkeys) from pencil draft. There are many monkey characters within the industry, and what 1983ASIA designed is not blindly follow mainstream ideas. 1983ASIA combined unique and aesthetic ideas, and transferred the draft on softwares such as AI and PS. The colour in this project is impressive because it carries deep meaning elements such as flowers, seasons and natural so on. Those elements expressed by printing technology such as UV.
- Design Challenge
- The Pagoda brand includes three aspects which give a window into its products for the consumer. From product, to living and concept, these three dimensions explain how Pagoda respects the environment, looks after the land, and builds up an ecosystem which focuses on its costumers. Those dimensions above all need to be delivered to customers smoothly rather than force them to believe. Even there were many elements, however, 1983ASIA developed two cute and lovely characters to help the brand demonstrate those ideas.
- Research
- Chinese symbol and totem research
- Inspiration
- Pagoda is a Chinese enterprise which produce fruits. 1983ASIA did research in Chinese culture and semiology, and choose monkey as mascot character. Fruits are correlated with the monkey. Monkey symbolizes wisdom and courage in China. As Asian designers, 1983ASIA wants to show world the beauty of Asian culture through design methods.
- Project Duration
- this project finished in end of 2017 in Shenzhen China
- Operation Flow
- Monkeys are correlated with the fruits, in this project, they dance in each of the four seasons, and flowers change with emotion. Grass and wood represent the seasons and flowers look forward to producing their fruits. Flowers are the symbol of a happy life, and also the expectation that nature harvest fruit. In a farming society, people use dance to communicate with the heavens and the earth, praying for a natural abundance every year, which has become popular around the world. 1983ASIA turned this joyful and beautiful art form into a part of farming aesthetics.
- Patents
- 1983ASIA
- Team Members
- Yao
Susu
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie - Image Credits
- 1983ASIA
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