Yau Sik San Reka Bentuk Penjenamaan by 1983Asia is a highly esteemed winner of the very prestigious 2020 A' Design Award Besi in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.
BesiGrafik· 2020
Yau Sik San Reka Bentuk Penjenamaan
by 1983Asia
Client: 1983Asia
A' Design Award Besi Winner in Grafik Category
Verified Award Winner
Verify Award Status for #86955The Design
About Yau Sik San Reka Bentuk Penjenamaan
Yau Sik San adalah reka bentuk penjenamaan yang dicipta untuk sebuah jenama makanan masakan Guangdong. Identiti ini dibina berdasarkan Dewa Kuliner, satu tokoh daripada kepercayaan Cina purba yang dikaitkan dengan pakaian, makanan, tuah dan usia panjang. Kaligrafi Cina digunakan untuk nama jenama ini bagi menzahirkan ciri serantau Guangdong. Gabungan warna tradisional menyokong imej visual tersebut. Pembungkusan dihasilkan dengan percetakan kertas khusus, UV, sulaman, percetakan reaktif dan cap panas. Tujuannya adalah untuk mempersembahkan kualiti makanan melalui sebuah kisah budaya.
The Recognition
About the A' Design Award Besi
Yau Sik San Reka Bentuk Penjenamaan ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Yau Sik San Reka Bentuk Penjenamaan diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Yau Sik San Reka Bentuk Penjenamaan dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
- Dimensions & Packaging
- Specialty paper printing, UV, embroidery, reactive printing and hot stamping
- Tags
- Package design, food, traditional culture, Asian design
- Production Technology
- 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
- Design Challenge
- God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
- Research
- Chinese traditional culture
- Inspiration
- Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
- Project Duration
- When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
- Operation Flow
- This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
- Patents
- 1983ASIA
- Team Members
- Susu
Yao
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
He Jing
Li Hong Yu - Image Credits
- 1983ASIA
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