Butterfly Kerusi Pesawat by James Lee is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Reka Bentuk Kenderaan, Mobiliti dan Pengangkutan Competition Category.

PerakKenderaan· 2020

Butterfly Kerusi Pesawat

by James Lee

Client: Butterfly Flexible Seating Solutions Limited

A' Design Award Perak Winner in Kenderaan Category

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Verified Award Winner

Verify Award Status for #88997

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Colors

The Design

About Butterfly Kerusi Pesawat

Butterfly ialah sistem tempat duduk pesawat yang fleksibel yang membolehkan penjelmaan antara kerusi ekonomi premium dan suite katil rata kelas perniagaan. Setiap suite Butterfly mengandungi dua kerusi bersandar yang disusun secara berselang-seli antara satu sama lain, dan kedua-dua kerusi bersama-sama dijual sebagai ekonomi premium. Anak kapal boleh membalikkan kerusi tepi tingkap untuk membentuk sofa sisi, mewujudkan suite kelas perniagaan untuk seorang penumpang. Membalikkan kerusi lorong juga akan mewujudkan permukaan rata yang besar untuk tidur. Sistem ini membolehkan pengendali melaraskan kabin mengikut permintaan yang berubah-ubah dan menggunakan ruang lantai dengan cekap.

The Recognition

About the A' Design Award Perak

Butterfly Kerusi Pesawat ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Butterfly Kerusi Pesawat diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Butterfly Kerusi Pesawat ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
Tags: Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
Inspiration: Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
Project Duration: The project started in 2014 in Hong Kong and is still ongoing.
Operation Flow: Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
Patents: Patented
Team Members: James Lee
Vincent Tam
Lars Rinne