DIY Spice Blends by Chef Heidi Resipi Digital Media Sosial by Lize-Marie Swan

DIY Spice Blends by Chef Heidi Resipi Digital Media Sosial by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Reka Bentuk Pengiklanan, Pemasaran dan Komunikasi Competition Category.

PerakPengiklanan· 2020

DIY Spice Blends by Chef Heidi Resipi Digital Media Sosial

by Lize-Marie Swan

Client: Unilever Food Solutions

A' Design Award Perak Winner in Pengiklanan Category

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Colors

The Design

About DIY Spice Blends by Chef Heidi Resipi Digital Media Sosial

Unilever Food Solutions menugaskan penduduk Chef Heidi Heckmann (Chef Pelanggan Daerah, Cape Town) untuk membuat 11 resipi Spice Blends yang unik menggunakan Robertsons Spice Range. Sebagai sebahagian daripada kempen "Perjalanan Kami, Penemuan Anda", ideanya adalah untuk membuat gambar dan reka bentuk unik menggunakan bahan-bahan ini untuk kempen Facebook yang menyeronokkan. Setiap minggu Spice Blends unik Chef Heidi disiarkan sebagai Facebook Canvas Posts yang kaya dengan media. Setiap resipi ini juga tersedia untuk muat turun iPad di laman web UFS.com.

The Recognition

About the A' Design Award Perak

DIY Spice Blends by Chef Heidi Resipi Digital Media Sosial ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. DIY Spice Blends by Chef Heidi Resipi Digital Media Sosial diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. DIY Spice Blends by Chef Heidi Resipi Digital Media Sosial ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew