Coreintive Fungsi Utama: Identiti Korporat by Donggyun Kang

Coreintive Fungsi Utama: Identiti Korporat by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

PerakGrafik· 2020

Coreintive Fungsi Utama: Identiti Korporat

by Donggyun Kang

Client: Coreintive

A' Design Award Perak Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #91595

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Colors

The Design

About Coreintive Fungsi Utama: Identiti Korporat

Coreintive ialah reka bentuk identiti korporat yang dicipta untuk sebuah agensi reka bentuk. Nama ini merupakan singkatan bagi Core in Creative. Dalam tanda perkataan tersebut, huruf terakhir E dicerminkan dan digabungkan dengan huruf pertama C untuk membentuk rupa kurungan. Sebuah bulatan diletakkan di dalam kurungan itu bagi mewakili teras yang terkandung di dalamnya. Bulatan itu merujuk kepada nilai-nilai seperti kemungkinan, keunikan, kebolehskalaan dan integrasi. Identiti ini dibina berdasarkan tiga bahasa motif yang berasaskan huruf C, O dan E. Projek ini disiapkan di Republik Korea.

The Recognition

About the A' Design Award Perak

Coreintive Fungsi Utama: Identiti Korporat ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Coreintive Fungsi Utama: Identiti Korporat diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Coreintive Fungsi Utama: Identiti Korporat ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Coreintive has the meaning of generating core in creative. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter. The core, which is a base of all creative, is combined with creative and forms an integrated circle shape as s result. Put into C and E, it completes the final symbol shape. Coreintive's corporate identity design consists of 3 motif languages which are C, O, E.
Dimensions & Packaging: Coreintive's corporate identity design consists of 3 motif languages which are C, O, E. Motif type A which is symbol C and E combined, and motif type B are joined together, and they become the key combination of motif generate.
- Symbol Motif
Type A : application of symbol C and E
Type B : application of symbol O
Tags: Core, Value, Communication, Creative, Branding, Identity
Production Technology: We give shape to directions the brand views and found the brand's identity through varied questions and attention such as potential, intrinsic, expandable, immanent, integrated characters that the brand has. Based on that, we put the brand's original core, and we establish brand identity design to let the brand communicate with the world.
Design Challenge: We paid special attention to give shape to the thoughts we had to express overall design. We refined and simplified our thoughts rather than simply make beautiful things aesthetically. And we paid particular attention and put effort to find the right point that thoughts matched exactly as design.
Research: To create the concept of 'contain', we reversed the last letter 'E' from CoreintivE to the left and right and combined the inverted E with the first letter, C.
Afterward, we expressed core be contained in that space as a circle. It represents the essential value that businesses must have in order to become a good brand, such as possibility, uniqueness, scalability, philosophy, integration, etc.
Inspiration: Coreintive was developed as an abbreviation of "Core in Creative." Beyond merely a design agency that seeks aesthetic, our mission is to identify the core values of client companies and to integrate them into convincing brand designs. This will is shown through the logo and slogan of Coreintive. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: Understanding services a brand provides, a way the brand looks at the world and a strategy of how to convey them are needed to let the brand communicate with the world. our process for this proceeds with communicating with clients, considering inside and out, doing a great deal of research, creative imagination. We give shape to directions the brand views and found the brand's identity through variated eyes and questions such as potential, expandable, integrable characters that the brand has.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim