Dowell Insight Pusat Jualan by Yi Tonghua

Dowell Insight Pusat Jualan by Yi Tonghua is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.

PerakDalaman· 2020

Dowell Insight Pusat Jualan

by Yi Tonghua

Client: Zest Art

A' Design Award Perak Winner in Dalaman Category

14,726

Verified Award Winner

Verify Award Status for #91598

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dowell Insight Pusat Jualan

Dowell Insight ialah sebuah pusat jualan yang menggabungkan gaya klasik British dengan reka bentuk moden di bawah tema Minum Petang di Kensington. Fasad bata merah mengambil inspirasi daripada bangunan bata merah British, dan perabot lembut dalam warna yang sama menghiasi ruang dalaman. Lobi simetri menggunakan matriks pencahayaan yang tersusun untuk menggariskan imej Bendera Union. Sekatan berbentuk lengkung memisahkan kawasan rundingan, di mana kerusi merah, sofa hitam dan meja teh keemasan membentuk ruang santai untuk berbual. Projek ini merangkumi 1300 meter persegi.

The Recognition

About the A' Design Award Perak

Dowell Insight Pusat Jualan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Dowell Insight Pusat Jualan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Dowell Insight Pusat Jualan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sales center is a mixed space of classical British style and modern fashion style under the theme of Afternoon Tea in Kensington.
Dimensions & Packaging: Project Area: 1300 square meters
Tags: Zest Art, Yi Tonghua, Dowell Insight, classical British style
Production Technology: The lobby is decorated in symmetrical style with carefully-arranged lighting matrixes to outline the image of the Union Flag. The negotiation area is separated from the lobby by an arched European-style partition. A black iron rack, red chairs and a black couch enclose a golden tea table, creating a comfortable and relaxing space for communication; the sweet magnolias, the antique clock and the fountain sculpture are all elaborate details to highlight British romance.
Design Challenge: In the process of design, these two parties have kept the same idea: based on the requirements of the users, the design should integrate architecture, interior, art and culture to create an interesting lifestyle and a warm community, which will realize the dream for high-quality life.
Research: Good space experience is not only to show the present but also to reflect the past and reveal the future. Therefore, whether the functions of a space are flexible and sustainable as time passes by is what the real estate group and the design studio are thinking about and exploring for.
Inspiration: Drawing inspirations from red brick buildings of British style, the designer has integrated the architectural elements with his own understanding of art, creating a red brick facade. In addidtion, soft furnishings of the same color are used to decorate the interior space.
Project Duration: Project Area: Guiyang, China
Completion Date: March,2019
Operation Flow: The designer has simplified the complicated style of traditional European architecture, only to keep the classical outline and circular arch. Modern design skills are combined with historical symbols, presenting a more fresh and distinctive British atmosphere within the classical and elegant structure.
Team Members: Yi Tonghua
Image Credits: Photography: MENDO WONG