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Tong Yueli Reka Bentuk Dalaman Pusat Jualan by Yi Tonghua

Tong Yueli Reka Bentuk Dalaman Pusat Jualan by Yi Tonghua is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.


PerakDalaman· 2020

Tong Yueli Reka Bentuk Dalaman Pusat Jualan

by Yi Tonghua

Client: Zest Art

A' Design Award Perak Winner in Dalaman Category

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Verified Award Winner

Verify Award Status for #91602

Colors

The Design

About Tong Yueli Reka Bentuk Dalaman Pusat Jualan

Tong Yueli ialah sebuah pusat jualan yang direka dengan tema dongeng. Ruang dalamannya meliputi 308 meter persegi dan menjemput pengunjung untuk melihat ruang tersebut dari perspektif kanak-kanak. Ruang legar menggunakan warna-warna cerah untuk kesan visual yang kuat. Dinding latar belakang berupa arca kertas memaparkan pokok, rumput, bunga dan rusa, mewujudkan suasana hutan ajaib. Jalur cahaya tersembunyi memancarkan cahaya kuning hangat, dan bola-bola berwarna-warni diletakkan di bahagian atas. Reka bentuk ini menggabungkan imaginasi kanak-kanak dengan pengalaman orang dewasa, serta menggalakkan renungan tentang proses membesar.

The Recognition

About the A' Design Award Perak

Tong Yueli Reka Bentuk Dalaman Pusat Jualan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Tong Yueli Reka Bentuk Dalaman Pusat Jualan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Tong Yueli Reka Bentuk Dalaman Pusat Jualan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The designer introduces the space in a fairytale setting, allowing visitors to explore a beautiful world from the perspective of children. With the theme of a fairytale trip, it brings a warm and healing experience for visitors.
Dimensions & Packaging
Project Area: 308 square meters
Tags
Zest Art, Yi Tonghua, Tong Yueli, The Little Prince, Fairy Tale World
Production Technology
The lobby gives visitors a strong visual impact with bright colors. Here the designer tells a beautiful fairy tale based on the understanding of colors and the expressing of images. The background wall with paper sculptures shows the luxuriant trees and grass, blooming flowers and lovely deer, creating an atmosphere of an enchanted forest. Hidden light strips shed warm yellow light around, outlining a romantic image together with colorful balls overhead.
Design Challenge
Designed and decorated in a fairytale perspective, the sales center was expected to provide interesting experience for both children and adults.
Research
As the first project in Zhongshan, the developer wanted to introduce the idea of intelligence community - let children grow up in community and to add educational function to the community construction.
Inspiration
The space allows visitors to experience the most precious and interesting parts of the childhood again. Elements of fairy tales are well presented. The image of the little prince interprets the innocence and romance in the bottom of heart.
Project Duration
Location: Zhongshan, Guangdong, China
Completion Date: Sep, 2019
Operation Flow
The design integrated the imagination of children with experience of adults to form a unique style. Its art and aesthetic atmosphere will encourage people to explore the inner mind of children and to think about the meaning of growing up.
Team Members
Yi Tonghua
Image Credits
Photography: Shixiang Wanhe & Zest Art

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