Tea and Pastry Pembungkusan Hadiah by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.
PerakPembungkusan· 2020
Tea and Pastry Pembungkusan Hadiah
by Weiquan Long
Client: Guangzhou zhengdian advertising co. LTD
A' Design Award Perak Winner in Pembungkusan Category
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- Verified Award Winner
- Verify Award Status for #93966
The Design
About Tea and Pastry Pembungkusan Hadiah
Teh dan Pastri ialah set pembungkusan hadiah yang dicipta untuk Perayaan Pertengahan Musim Luruh. Set ini memuatkan dua kotak dalam satu pembungkusan, mengandungi teh hitam dan biskut mentega bergaya Su. Susun atur permukaannya ringkas dan bersahaja. Lukisan dakwat memaparkan gunung teh, dan garisan halus menggariskan bentuk pastri. Kesan gosokan dan dakwat menambahkan watak yang anggun. Pembungkusan ini diperbuat daripada kertas kraf. Reka bentuk ini merujuk tradisi menyimpan teh di dalam bekas tanah liat, yang mencerminkan kasih sayang berkekalan antara sesama insan. Tujuannya adalah untuk menyampaikan persahabatan melalui pemberian yang sederhana.
The Recognition
About the A' Design Award Perak
Tea and Pastry Pembungkusan Hadiah ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Tea and Pastry Pembungkusan Hadiah diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Tea and Pastry Pembungkusan Hadiah ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
- Dimensions & Packaging
- The bag：282mmX110mmX300mm
The box：270mmX268mmX102 - Tags
- Mid-Autumn festival, tea, cake，friendship
- Production Technology
- Kraft paper,
- Design Challenge
- In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
- Research
- The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
- Inspiration
- Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers. - Project Duration
- Guangzhou, China, 2017
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