Mountain Stone Identiti Visual Pameran by Weiquan Long

Mountain Stone Identiti Visual Pameran by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

PerakGrafik· 2020

Mountain Stone Identiti Visual Pameran

by Weiquan Long

Client: Guangzhou zhengdian advertising co. LTD

A' Design Award Perak Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #93969

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mountain Stone Identiti Visual Pameran

Mountain Stone ialah identiti visual sebuah pameran seni mengenai perlindungan alam sekitar. Identiti ini diaplikasikan pada sebuah buku yang berukuran 210 kali 14 kali 190 milimeter dan dicetak pada kertas hijau. Buku ini dijilid dengan tangan menggunakan tulang belakang terdedah dan gam. Susunan huruf pada kulit mengikut bentuk batu Taihu, iaitu satu bentuk batuan semula jadi. Imej batu Taihu yang terpantul di dalam air digunakan sebagai cerminan hubungan antara manusia dan alam. Reka bentuk ini menghubungkan seni dan alam untuk meningkatkan kesedaran orang ramai tentang perlindungan alam sekitar.

The Recognition

About the A' Design Award Perak

Mountain Stone Identiti Visual Pameran ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Mountain Stone Identiti Visual Pameran diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Mountain Stone Identiti Visual Pameran ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the cover design, the book binding is made of hand-made bare spinal glue, and the cover font design adopts the morphological characteristics of "Taihu stone", which increases the aesthetic and artistic sense of the book. The design of the entire book binding design takes "Taihu Stone" as the creative point. From the heart of the person, the natural beauty of the mountain stone is used to describe the human's longing for beautiful nature. It directly reflects the mood and pursuit of the rock in the author's heart.
Dimensions & Packaging: The book size：210mmx14mmx190mm
Tags: Environmental Protection, Arts , Exhibition, Visual, Books
Production Technology: Green paper
Design Challenge: The challenge comes from how artists communicate environmental issues through art and arouse people's attention to environmental protection. Looking for such artists and art forms, the design can be used to show the intention of the exhibition.
Research: From the perspective of environmental protection + art, through the analysis of the development of human and nature, the problem of environmental degradation is elaborated. On the basis of constructing the theoretical framework of environmental protection + artistic integrity design, from the perspective of "Stone in His Heart", starting from the heart of man, he will describe the yearning of human beauty and nature with the natural beauty of mountains and stones, and take responsibility for protecting the environment. An inseparable whole is publicized and designed, and its purpose is to call on everyone to raise environmental awareness and understand the importance of environmental protection.
Inspiration: "The stone in his heart" is the embodiment of environmental protection and art. Through artistic creation, he conveys the relationship between people, between people and nature, and between nature and people.
Project Duration: January 2017 guangzhou, China
Operation Flow: "The Stone in His Heart" is the work of Sun Xiaofeng, an artist and independent curator. From the perspective of "The Stone in His Heart", the reflection of the mountain rocks in the water, in the traditional concept, is like a self-mirror, reflecting the relationship between man and nature, which also reflects the original intention of the design of the work. The "Stone in His Heart" works are spread online and offline to form a series of "Environmental Protection + Art" exhibitions. The exhibition is co-sponsored by New Southern Art, Guangdong Environmental Protection · Guangdong Fashion Brand Operations Group, and Young Miao Project Task Force. It is popular in Guangzhou, China The special factory E5 Art Museum was held, and media from all walks of life in Guangdong also participated in the event. More than 30 media such as the Guangdong Artists Association, Guangdong TV Station, Guangdong Provincial Department of Environmental Protection "Environment", "New Southern Art", "Yachang.com" magazine and so on Propagandize from the media to expand environmental protection propaganda, reflect on environmental degradation from the perspective of man and nature, and integrate the power of art and design to jointly promote environmental protection concepts and share environmentally friendly lifestyles. The exhibition was also appreciated by Hu Bin, deputy director of the Guangzhou Academy of Fine Arts, Wang Shaoqiang, director of the Guangdong Museum of Art, and critic Daojian Jian.
Team Members: Weiquan Long / Xueqiong Guo