Macy’s App Redesign Fungsi Utama: Aplikasi Membeli-belah Mudah Alih by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Reka Bentuk Teknologi Mudah Alih, Aplikasi dan Perisian Competition Category.
PerakMudah Alih· 2020
Macy’s App Redesign Fungsi Utama: Aplikasi Membeli-belah Mudah Alih
Client: Macy's
A' Design Award Perak Winner in Mudah Alih Category
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The Design
About Macy’s App Redesign Fungsi Utama: Aplikasi Membeli-belah Mudah Alih
Aplikasi Macy's ialah aplikasi membeli-belah mudah alih yang direka bentuk semula pada tahun 2019 untuk peranti Android dan iOS. Aplikasi ini membolehkan pelanggan menyemak imbas dan membeli produk fesyen, kecantikan dan barangan rumah daripada telefon pintar atau tablet. Reka letaknya bersih dan ringkas, serta mengambil isyarat visual daripada media fesyen dan produk teknologi pengguna. Alatan berasaskan kamera menyokong imbas dan bayar, manakala ciri realiti terimbuh membolehkan pelanggan pratonton produk sebelum membeli. Reka bentuk semula ini berdasarkan kajian pengguna yang meluas serta maklum balas pelanggan, dan penglibatan pengguna meningkat selepas pelancarannya.
The Recognition
About the A' Design Award Perak
Macy’s App Redesign Fungsi Utama: Aplikasi Membeli-belah Mudah Alih ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Macy’s App Redesign Fungsi Utama: Aplikasi Membeli-belah Mudah Alih diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Macy’s App Redesign Fungsi Utama: Aplikasi Membeli-belah Mudah Alih ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
- Dimensions & Packaging
- We developed native apps for Android and iOS platforms.
- Tags
- Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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