Macy’s Website Antara Muka Laman Web by Willy Lai and Dave Torres

Macy’s Website Antara Muka Laman Web by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Reka Bentuk Antara Muka, Interaksi dan Pengalaman Pengguna Competition Category.

PerakAntara Muka· 2020

Macy’s Website Antara Muka Laman Web

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award Perak Winner in Antara Muka Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Macy’s Website Antara Muka Laman Web

Laman Web Macy's ialah antara muka runcit dalam talian yang membolehkan pelanggan melayari dan membeli produk yang ditawarkan oleh Macy's. Laman web ini telah direka bentuk semula sebagai maklum balas kepada pandangan pelanggan, menghasilkan susun atur yang bersih dan ringkas yang diilhamkan oleh media fesyen dan produk teknologi pengguna. Teknologi web responsif membolehkan capaian melalui komputer riba, tablet dan telefon pintar. Penyelidikan yang meluas membimbing kerja ini, termasuk tinjauan pengguna, temu bual, ujian A/B dan ujian kebolehgunaan. Struktur yang lebih ringkas memperkemas proses pembelian dan meningkatkan penglibatan pengguna.

The Recognition

About the A' Design Award Perak

Macy’s Website Antara Muka Laman Web ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Macy’s Website Antara Muka Laman Web diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Macy’s Website Antara Muka Laman Web ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.