Jane Pembungkusan Telefon Boleh Lipat by RRD Lab 2064

Jane Pembungkusan Telefon Boleh Lipat by RRD Lab 2064 is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2020

Jane Pembungkusan Telefon Boleh Lipat

by RRD Lab 2064

Client: RRD Lab 2064

A' Design Award Gangsa Winner in Pembungkusan Category

9,920

Verified Award Winner

Verify Award Status for #97041

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jane Pembungkusan Telefon Boleh Lipat

Jane merupakan reka bentuk pembungkusan untuk telefon bimbit boleh lipat. Reka bentuk ini merujuk kepada buluh dan kepingan kayu, iaitu bentuk buku Cina purba, serta menggunakan bentuk huruf tradisional Cina. Kotak ini diperbuat sepenuhnya daripada kertas khas bertekstur kayu dan fabrik, tanpa plastik atau bahan lain. Manual pengguna membalut permukaan luar kotak dan dipegang di tempatnya menggunakan magnet. Manual ini boleh ditanggalkan dan digulung. Kotak dibuka menggunakan tab, dan produk di dalamnya disusun dalam lapisan berasingan. Pembungkusan ini berukuran 198 kali 192 kali 47 milimeter.

The Recognition

About the A' Design Award Gangsa

Jane Pembungkusan Telefon Boleh Lipat ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Jane Pembungkusan Telefon Boleh Lipat diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Jane Pembungkusan Telefon Boleh Lipat memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ancient Chinese fonts and traditional book forms, now combine with the latest technology products. Completely paper-based packaging without other materials especially plastic will lead the environmental protection. The user manual is not only covered on packaging surface but also can be detached and rolled up. The wooden and fabric texture will give the packaging more sense of ceremony.
Dimensions & Packaging: Size 198*192*47 mm
Tags: Special paper, Magnets, Non-plastic
Production Technology: The packaging is made by special paper with wood and fabric texture, the user manual can cover the box or be rolled by magnets
Design Challenge: Consider deplasticization is the trend of packaging, using paper as a moving part is challenging of solidity and flatness, requires special paper with strength and rich effects
Research: Foldable, rotatable, liftable, multiple structural methods are used in product design. As an extension, packaging designers also need to have corresponding solutions to respond
Inspiration: Foldable structure is a new tendency of electronic products, more and more of which will adopt this form because of the improvement of screen and hardware. ‘Jane’ is an ancient Chinese book form-Bamboo and wooden slips. The rolling and unrolling structure references at the characteristics of the ancient Chinese book and modern foldable phones. The combination of traditional culture and the advanced technology will be a unique design experience.
Project Duration: The project started in July 2019 in China and finished in December 2019
Operation Flow: Removable user manual with wood texture wrapped around the surface of box by magnets, after opening the box with tap, products will be arranged in different layers.
Patents: Copyrights belong to RR Donnelley, 2020
Team Members: Designer: Xia Peng
Design Engineer: Wu Weifeng
Design Coordinator: Hu Zhangxian
Image Credits: RRD Lab 2064