Holystone Recruitment Identiti Jenama by Triangler Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.
GangsaGrafik· 2020
Holystone Recruitment Identiti Jenama
Client: Triangler Co., Ltd.
A' Design Award Gangsa Winner in Grafik Category
Verified Award Winner
Verify Award Status for #97053The Design
About Holystone Recruitment Identiti Jenama
Holystone telah menjadi pembekal komponen elektronik selama 40 tahun. Elemen cerucuk persegi dicipta menggunakan produk dan nilai mereka, yang membantu Holystone mempamerkan kekuatan dan teknologi uniknya kepada para graduan. Usaha penjenamaan merangkumi reka bentuk logo, poster, baju, dokumen, hiasan gerai, risalah dan hadiah, semuanya bertujuan untuk mencipta daya tarikan yang kuat. Watak-watak dengan mata yang terbuka luas dan besar melambangkan pencarian bakal ahli, menyamakan pengambilan individu berbakat seperti meneroka kedalaman laut.
The Recognition
About the A' Design Award Gangsa
Holystone Recruitment Identiti Jenama ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Holystone Recruitment Identiti Jenama diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Holystone Recruitment Identiti Jenama memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The piling square elements are made with Holystone's products and values, which help Holystone to show the strength and unique technology to the graduates. Logo, poster, shirts, documents, booth decoration, pamphlets, and gifts are all included to build up a strong attraction. The characters with big eyes wide open are looking for potential members, just as recruiting the talented people is like searching under the sea.
- Dimensions & Packaging
- Following are visual applications :
DM: Width 450mm x Height 450mm
bag: Width 260mm x Height 350mm
stickers: Width 85mm x Height 85mm
stand poster: Width 880mm x Height 1350mm - Tags
- brand identity, event identity, recruitment visual, visual communication
- Production Technology
- Triangler uses geometric elements and modern techniques to attract college students with a younger corporate image.
- Design Challenge
- The electronic industry tends to convey a rational and technological impression, so it is hard for a company to obtain a unique feature among competitors. Triangler tries to transform company products into a young and humorous design, and thus creates a refreshing visual image for Holystone recruitment.
- Research
- The designers visited the client’s factory to have a complete understanding of their production process and transform production steps and products with flat design.
- Inspiration
- Holystone is a leading electronic component provider for 40 years in Taiwan. It’s been 10 years since the last time they participated in campus job fairs. The new HR department needs a brand new strategy and image to be known to university students so as to stand out from their competitors. Triangler takes this recruiting activity as a brand identity, meant to be extended and run for the next couples of years.
- Project Duration
- The project started and finished 2018 in Taipei, Taiwan, and the same visual design has been applied for annual campus recruitments in 2019 and 2020.
- Operation Flow
- This visual design is applied to campus recruitment fairs, including booth signs, flags, banners, leaflets, L folders, stickers, and interactive games.
With the consistent young image, students can distinguish Holystone with a strong impression in recruitment fairs . - Team Members
- Designer: Chi-Yao Tang, Chun-Yao Huang, Yi Wang
Design Manager: Hsiang-Chia Wu - Image Credits
- PHOTO:Chi-Yao Tang
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