Mixed Reality Fungsi Utama: Pemasangan Holografik by Aleksandr Volkov

Mixed Reality Fungsi Utama: Pemasangan Holografik by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Reka Bentuk Acara dan Peristiwa Competition Category.

PerakAcara· 2020

Mixed Reality Fungsi Utama: Pemasangan Holografik

by Aleksandr Volkov

Client: Economiton

A' Design Award Perak Winner in Acara Category

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Colors

The Design

About Mixed Reality Fungsi Utama: Pemasangan Holografik

Teks Buku: Mixed Reality ialah pemasangan holografik interaktif yang dicipta untuk gerai pameran tentang strategi tenaga bandar Moscow. Pemasangan ini berasaskan prinsip Pepper's Ghost, yang diperluaskan dengan lapisan tambahan. Dinding latar LED, tiga projektor lantai dan pencahayaan LED yang dipasang pada siling berfungsi bersama dengan kerajang holografik, cermin dan bunyi. Cahaya dan bayang beranimasi memberikan objek yang diprojeksikan rasa kehadiran yang kuat. Pengunjung memilih topik pada skrin sentuh dan menyaksikan angka serta graf muncul dan larut di udara.

The Recognition

About the A' Design Award Perak

Mixed Reality Fungsi Utama: Pemasangan Holografik ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Mixed Reality Fungsi Utama: Pemasangan Holografik diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Mixed Reality Fungsi Utama: Pemasangan Holografik ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.