Wild Cook Advertising Poster by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising Poster by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 A' Design Award Besi in Reka Bentuk Pengiklanan, Pemasaran dan Komunikasi Competition Category.

BesiPengiklanan· 2020

Wild Cook Advertising Poster

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

A' Design Award Besi Winner in Pengiklanan Category

61,455

Verified Award Winner

Verify Award Status for #99688

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wild Cook Advertising Poster

Pengiklanan adalah salah satu bahagian terpenting dalam mempersembahkan produk. Untuk dapat mempersembahkan reka bentuk, pereka harus memahami aspek-aspek utama reka bentuk dan untuk mempersembahkannya dengan cara artistik, mereka harus memfokuskan pada ciri-ciri yang paling penting. Reka bentuk yang dibentangkan adalah mengiklankan poster untuk produk yang memberikan yang berbeza aroma merokok dari pembakaran bahan semula jadi yang halus hingga makanan itulah sebabnya para pereka berkeras untuk menunjukkan pembakaran bahan semula jadi dan asap keluar dari mereka. Tujuan pereka adalah untuk meningkatkan rasa ingin tahu mereka mengenai iklan tersebut.

The Recognition

About the A' Design Award Besi

Wild Cook Advertising Poster ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Wild Cook Advertising Poster diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Wild Cook Advertising Poster dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad