Grundig Serenity Produttur Tat-Te by Mert Ali Bukulmez

Grundig Serenity Produttur Tat-Te by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Fidda in Disinn tal-Elettrodomestiċi tad-Dar Competition Category.

FiddaElettrodomestiku tad-Dar· 2020

Grundig Serenity Produttur Tat-Te

by Mert Ali Bukulmez

Client: Arçelik A.Ş

Premju A' Design Award tal-Fidda Winner in Elettrodomestiku tad-Dar Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Grundig Serenity Produttur Tat-Te

Is-serenità hija produttur tat-te kontemporanju li jiffoka fuq esperjenza utli ferrieħa. Il-proġett jiffoka l-aktar fuq elementi estetiċi u l-esperjenza tal-utent bħala l-għan ewlieni jissuġġerixxi li l-prodott ikun differenti mill-prodotti eżistenti. Il-baċir tal-produttur tat-te huwa iżgħar mill-ġisem li jippermetti li l-prodott iħares lejn l-art li ġġib identità unika. Korp kemmxejn mgħawweġ ikkombinat ma 'uċuħ imfellel jappoġġja wkoll l-identità unika tal-prodott.

The Recognition

About the Premju A' Design Award tal-Fidda

Grundig Serenity Produttur Tat-Te huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Grundig Serenity Produttur Tat-Te ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Grundig Serenity Produttur Tat-Te huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Serenity is a contemporary tea maker that focuses on joyful user-experience. The project mostly focuses on aesthetic elements and user experience as the main aim suggests product to be different from the existing products. The dock of the tea maker is smaller than the body which allows product to look over the ground that brings unique identity. Slightly curved body combined with sliced surfaces also supports the unique identity of the product.
Dimensions & Packaging: 173mm(max.) x 250mm(max.) x 260mm
Tags: Tea Maker, Contemporary, Minimal, Simple, Home Appliances, Grundig
Production Technology: • Body: Polypropylene(PP) / Injection Moulding
• Handle, lid and dock: Xenoy (PBT+PC) / Injection Moulding
Design Challenge: Finding the unique and simple form for the product was the most challenging but at the same time most joyful part for me. I had to make too many sketch models and mock-ups to refine the design language to make it as simple as possible.
Research: The project was mostly focused on aesthetic elements and user-experience. The research was focused on user-experience, working principles for tea makers, components but mostly it was sketch modeling. I needed to make lots of sketches to find the most simple and unique form solutions. Literature reviews about user-experience made in detail to be able to apply good solutions regarding consumers. I had to make lots of conversations with engineers that allowed me to design the product considering production and electronics. Also focus groups made supported with interface mock-ups to get feedback from tea maker users.
Inspiration: The inspiration of the project comes from retro/futuristic style combined with Scandinavian simplicity. I aimed to design an aesthetically noticeable product combined with joyful user-experience.
Project Duration: The project started in January 2019 and finished in May 2019. The project is an internship project that took place when working for Arçelik Group in Istanbul/Turkey.
Operation Flow: The lower section is for boiling water it stands on the dock which connects to power. Upper section is for tea. The interaction point of the product is the lower handle. Led dots on the handle gives feedback to the user about the operation.
Patents: Copyrights belong to Arçelik A.Ş, 2019