Fidda Stampa · 2021
S6 Foundry Sistema Tad-Ditta U Kampanja
by Paul Robb and Moira Bartoloni
- Premju A' Design Award tal-Fidda 2021 in Stampa
- CLIENT: S6 Foundry
- Estimated Number of Design Views: 39,295
- Verification code AA99F7AC65 · Verify this award
Colors
About S6 Foundry Sistema Tad-Ditta U Kampanja
Il-marka tal-Funderija S6 u l-ktieb tal-kampjun tat-tip sussegwenti tagħha kienu ddisinjati biex joħolqu ferħ ta 'tipografija ġdida, ippożizzjonaw il-lingwa viżwali tal-marka # 039. Paletta jgħajjat u ferrieħa ta' kulur sħun u lingwaġġ ta' forma distintiv u sorprendenti jaqbad l-ispirtu, li jfakkar il-kitba tradizzjonali tas-seklu 1900 tal-gost fair. Id-disinji ġew żviluppati bħala kalejdoskopju ta 'forom u elementi biex tinħoloq il-konsistenza viżwali t-tajba tal-ethos tal-marki u direzzjoni ġdida ta' fonts kummerċjali apposta.
About the Premju A' Design Award tal-Fidda
S6 Foundry Sistema Tad-Ditta U Kampanja huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li S6 Foundry Sistema Tad-Ditta U Kampanja ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. S6 Foundry Sistema Tad-Ditta U Kampanja huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.
Press Kit
- Unique Properties
- Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
- Dimensions & Packaging
- Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm - Tags
- Font design, Branding, Identity, Type design
- Production Technology
- Printed Lithographic CMYK using FSC papers.
- Design Challenge
- The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
- Research
- We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
- Inspiration
- The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
- Project Duration
- The project started in April 2020 and is an ongoing project.
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Image Credits
- Paul Robb
