Spiderweb Viżwali Ewlieni by Mateus Morgan de Aguiar

Spiderweb Viżwali Ewlieni by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tad-Deheb in Disinn tal-Grafika tal-Kompjuter, Mudellatura 3D, Tesstura u Rendering Competition Category.

DehebGrafika tal-Kompjuter· 2021

Spiderweb Viżwali Ewlieni

by Mateus Morgan de Aguiar

Client: Morgan Studio

Premju A' Design Award tad-Deheb Winner in Grafika tal-Kompjuter Category

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Colors

The Design

About Spiderweb Viżwali Ewlieni

L-idea ewlenija kienet li tinħoloq xi ħaġa li ġġib l-attenzjoni kollha għall-prodott, bl-użu ta 'inqas elementi possibbli u l-ħolqien ta' xi konnessjoni mal-pubbliku fil-mira fl-istess ħin. L-element tal-web jirreferi wkoll għall-qabda taż-żarbun u n-natura selvaġġa tiegħu, li jġib personifikazzjoni għall-prodott. Il-burdata tittrażmetti wkoll teknoloġija, preżenti fuq l-essenza taż-żraben u niskata ta 'lingwa mistika li tiġi ma' l-element tal-web tal-brimba li jirrappreżenta wkoll il-qabda tal-qiegħ taż-żraben.

The Recognition

About the Premju A' Design Award tad-Deheb

Spiderweb Viżwali Ewlieni huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Spiderweb Viżwali Ewlieni ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Spiderweb Viżwali Ewlieni joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
Dimensions & Packaging: Width 5000px x Height 3488px 300dpi
Tags: 3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge: The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
Project Duration: I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
Operation Flow: The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan
Caique Fernando