Lays Signature Esperjenza Pop-Up tal-Marka by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tad-Deheb in Disinn ta' Avvenimenti u Okkażjonijiet Competition Category.
DehebAvveniment· 2021
Lays Signature Esperjenza Pop-Up tal-Marka
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Premju A' Design Award tad-Deheb Winner in Avveniment Category
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- Verified Award Winner
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The Design
About Lays Signature Esperjenza Pop-Up tal-Marka
Lays Signature hija esperjenza pop-up tal-marka maħluqa madwar iċ-ċipps tal-patata. L-esperjenza tittella' f'postijiet temporanji ġewwa ħwienet esklussivi, fejn bar taċ-ċipps tal-mixology jaġixxi bħala palk żgħir. Il-viżitaturi jaraw wirja live li fiha togħmiet uniċi jinħadmu bl-idejn quddiemhom. Il-format teatrali u multisensorjali jerġa' jimmaġina kif iċ-ċipps jiġu servuti, imdewqa u kondiviżi. L-intenzjoni hija li jintlaħqu klijenti iżgħar li jagħtu valur lill-esperjenzi reali u l-kondiviżjoni soċjali. L-ewwel edizzjoni ġiet ippreżentata fil-ħanut tad-dipartimenti Lane Crawford.
The Recognition
About the Premju A' Design Award tad-Deheb
Lays Signature Esperjenza Pop-Up tal-Marka huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Lays Signature Esperjenza Pop-Up tal-Marka ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Lays Signature Esperjenza Pop-Up tal-Marka joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Inspiration
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
- Team Members
- PepsiCo Design & Innovation
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