Deheb Ippakkjar · 2021
Game Fuel Imballaġġ tax-Xarbiet
by PepsiCo Design and Innovation
- Premju A' Design Award tad-Deheb 2021 in Ippakkjar
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 30,333
- Verification code AD671BC4ED · Verify this award
Colors
About Game Fuel Imballaġġ tax-Xarbiet
Game Fuel huwa imballaġġ ta' edizzjoni speċjali għal xarba enerġetika maħluq għad-ditta Adrenaline Rush fir-Russja. Id-disinn jiċċelebra l-kultura tal-logħob u tal-e-sports. Il-logo prominenti A fuq il-landa ġie ttrasformat f'portal ikkulurit li jistieden lill-konsumatur f'ambjent ġdid ta' logħba u joħloq sens ta' immersjoni gradwali. Id-disinn jestendi mill-imballaġġ għal esperjenzi usa' tad-ditta. L-intenzjoni ddikjarata kienet li l-komunità tal-logħob titbiegħed mill-isterjotipi u li l-plejers jingħataw enerġija u fiduċja għal prestazzjoni qawwija.
About the Premju A' Design Award tad-Deheb
Game Fuel Imballaġġ tax-Xarbiet huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Game Fuel Imballaġġ tax-Xarbiet ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Game Fuel Imballaġġ tax-Xarbiet joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.
Press Kit
- Unique Properties
- Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
- Tags
- Packaging, Beverage
- Inspiration
- Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
