Pepsi NFL Limited Edition Ippakkjar ta' Laned tax-Xorb minn Dennis Furniss

Id-disinn Pepsi NFL Limited Edition Ippakkjar ta' Laned tax-Xorb minn Dennis Furniss huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tal-Platinu fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

PlatinuIppakkjar· 2021

Pepsi NFL Limited Edition Ippakkjar ta' Laned tax-Xorb

minn Dennis Furniss

Klijent: Pepsi

Rebbieħ tal-Premju A' Design Award tal-Platinu fil-Kategorija ta' Ippakkjar

819,500

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #123073

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Pepsi NFL Limited Edition Ippakkjar ta' Laned tax-Xorb

Pepsi NFL Limited Edition hija serje ta' laned tax-xorb maħluqa għas-suq fil-Messiku. Erba' laned jagħtu ġieħ lil erba' timijiet tal-futbol Amerikan: id-Dallas Cowboys, il-Pittsburgh Steelers, il-Las Vegas Raiders u n-New England Patriots. Kull landa tuża l-palett tal-kuluri tat-tim tagħha. Stil ta' illustrazzjoni dinamiku juri plejers bi proporzjonijiet esaġerati biex jesprimi n-natura fiżika ta' dan l-isport. Il-laned huma magħmula mill-aluminju u stampati bi stampar offset ta' definizzjoni għolja. Is-serje kienet marbuta ma' kampanja diġitali u nbiegħet fil-ħwienet u onlajn.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Platinu

Pepsi NFL Limited Edition Ippakkjar ta' Laned tax-Xorb huwa rebbieħ tal-Premju A' Design Award tal-Platinu, rikonoxximent prestiġjuż ħafna mogħti lil disinji tassew eċċezzjonali, eleganti u manjifiċi. Ir-rebbieħa tal-Platinu huma mirakli tal-ħolqien, xhieda tal-limiti tal-kreattività intellettwali, u juru l-professjonalità u l-ġenju bla paragun tad-disinjaturi tagħhom. Huwa mistenni li dawn id-disinji jkunu l-aktar xogħlijiet magħrufa li jiddefinixxu l-estetika ta' epoka, jikkontribwixxu għall-benessri tas-soċjetà u jwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Pepsi NFL Limited Edition Ippakkjar ta' Laned tax-Xorb juri livell ta' eċċellenza trasċendenti u jagħmel id-dinja post aħjar bil-karatteristiċi siewja tiegħu. Pepsi NFL Limited Edition Ippakkjar ta' Laned tax-Xorb huwa xogħol li rebaħ il-Premju A' Design Award tal-Platinu li jqajjem ix-xewqat, jispira, ifarraħ u joħloq ferħ kbir.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
Dimensjonijiet u Ippakkjar: 110 mm x 50 mm x 110 mm / 18.5 lbs
Tikketti: Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
Teknoloġija tal-Produzzjoni: High definition Offset printing on aluminum cans
Sfida tad-Disinn: Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
Riċerka: Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
Ispirazzjoni: Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
Tul tal-Proġett: 3 Months (Nov 20- Feb 21) Mexico
Fluss tal-Operazzjoni: Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
Privattivi: Pepsico Design Center Latam
Membri tat-Tim: PepsiCo Design Latin America
Krediti tal-Immaġni: Pepsico Design Center Latam