Platinu Ippakkjar · 2025
Xijiu Matured Liquor Imballaġġ tal-Likur
by Chengdu Times Fashion Art Design Co., Ltd
- Premju A' Design Award tal-Platinu 2025 in Ippakkjar
- CLIENT: Guizhou Xijiu Co..ltd
- Estimated Number of Design Views: 1,186,524
- Verification code CE9CB359F8 · Verify this award
Colors
About Xijiu Matured Liquor Imballaġġ tal-Likur
Xijiu Matured Liquor huwa disinn ta' imballaġġ għal serje ta' likur Ċiniż. Il-flixkun iżomm is-silwetta klassika tat-tanbur tad-ditta u jirreferi għall-forma ċirkolari ta' biċċa miżmuma fil-Mużew tal-Palazz, forma marbuta mal-kompletezza u l-armonija fil-kultura tradizzjonali Ċiniża. Id-dikjarazzjonijiet tal-età ta' 15 u 30 sena huma mnaqqxa bil-laser bħala żigarelli li jnixxu. It-tapp juża forma awspiċjuża b'erba' naħat u jinfetaħ u jingħalaq bla xkiel. Ġewwa, illustrazzjoni oriġinali fl-istil ta' inċiżjoni fuq l-injam turi l-pajsaġġ tul ix-Xmara Chishui u l-ingredjenti tal-birrifikazzjoni. Il-kaxxa ta' barra hija faċli biex tinġarr u tinħażen.
About the Premju A' Design Award tal-Platinu
Xijiu Matured Liquor Imballaġġ tal-Likur huwa rebbieħ tal-Premju A' Design Award tal-Platinu, rikonoxximent prestiġjuż ħafna mogħti lil disinji tassew eċċezzjonali, eleganti u manjifiċi. Ir-rebbieħa tal-Platinu huma mirakli tal-ħolqien, xhieda tal-limiti tal-kreattività intellettwali, u juru l-professjonalità u l-ġenju bla paragun tad-disinjaturi tagħhom. Huwa mistenni li dawn id-disinji jkunu l-aktar xogħlijiet magħrufa li jiddefinixxu l-estetika ta' epoka, jikkontribwixxu għall-benessri tas-soċjetà u jwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Xijiu Matured Liquor Imballaġġ tal-Likur juri livell ta' eċċellenza trasċendenti u jagħmel id-dinja post aħjar bil-karatteristiċi siewja tiegħu. Xijiu Matured Liquor Imballaġġ tal-Likur huwa xogħol li rebaħ il-Premju A' Design Award tal-Platinu li jqajjem ix-xewqat, jispira, ifarraħ u joħloq ferħ kbir.
Press Kit
- Unique Properties
- The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
- Dimensions & Packaging
- 150mm*50mm*180mm
- Tags
- Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
- Production Technology
- - The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma.
- Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing. - Design Challenge
- The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
- Research
- The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
- Inspiration
- The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
- Project Duration
- This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
- Operation Flow
- User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use.
The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display.
