Platinu Ippakkjar · 2023
Guo Cui Wu Du Baijiu Ċiniż
by Xiongbo Deng
- Premju A' Design Award tal-Platinu 2023 in Ippakkjar
- CLIENT: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
- Estimated Number of Design Views: 7,463,222
- Verification code 509171027F · Verify this award
Colors
About Guo Cui Wu Du Baijiu Ċiniż
Dan il-prodott ta 'spirtu abjad, jismu Guocui Wudu, huwa mill-Provinċja ta' Henan, iċ-Ċina. Il-likur huwa magħmul minn ħames materjali mediċinali tradizzjonali Ċiniżi li huma mxarrba u maħduma. Fis-suq, prodotti kompetittivi xi ftit jew wisq fihom xi ħmieġ li jitħalla matul il-proċess tal-produzzjoni tal-birra. B'kuntrast, l-akbar punt ta 'bejgħ ta' dan il-prodott huwa li permezz ta 'proċessi multipli, il-purità tal-likur tqarreb stat żero ta' impurità, li jagħti lill-konsumaturi sens ta 'sigurtà aktar b'saħħtu. Għalhekk, id-disinjaturi ddeterminaw "indafa" bħala l-qofol tad-disinn tal-pakkett biex jimmanifesta l-akbar karatteristika.
About the Premju A' Design Award tal-Platinu
Guo Cui Wu Du Baijiu Ċiniż huwa rebbieħ tal-Premju A' Design Award tal-Platinu, rikonoxximent prestiġjuż ħafna mogħti lil disinji tassew eċċezzjonali, eleganti u manjifiċi. Ir-rebbieħa tal-Platinu huma mirakli tal-ħolqien, xhieda tal-limiti tal-kreattività intellettwali, u juru l-professjonalità u l-ġenju bla paragun tad-disinjaturi tagħhom. Huwa mistenni li dawn id-disinji jkunu l-aktar xogħlijiet magħrufa li jiddefinixxu l-estetika ta' epoka, jikkontribwixxu għall-benessri tas-soċjetà u jwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Guo Cui Wu Du Baijiu Ċiniż juri livell ta' eċċellenza trasċendenti u jagħmel id-dinja post aħjar bil-karatteristiċi siewja tiegħu. Guo Cui Wu Du Baijiu Ċiniż huwa xogħol li rebaħ il-Premju A' Design Award tal-Platinu li jqajjem ix-xewqat, jispira, ifarraħ u joħloq ferħ kbir.
Press Kit
- Unique Properties
- This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security.
- Dimensions & Packaging
- Width：130mm x Depth:120mm x Height：300mm
- Tags
- Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration
- Production Technology
- To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap.
- Design Challenge
- The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap.
- Research
- Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer
were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty. - Inspiration
- Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said.
- Project Duration
- The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen.
- Operation Flow
- First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products.
- Image Credits
- Illustrator:Xiongbo Deng
