Cuishan Intelligent Kitchen Identità Viżiva ta' Restorant by Yu Pan

Cuishan Intelligent Kitchen Identità Viżiva ta' Restorant by Yu Pan is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Fidda in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

FiddaGrafika· 2021

Cuishan Intelligent Kitchen Identità Viżiva ta' Restorant

by Yu Pan

Client: MET Creative Brand

Premju A' Design Award tal-Fidda Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Cuishan Intelligent Kitchen Identità Viżiva ta' Restorant

Cuishan Intelligent Kitchen hija identità viżiva maħluqa għal post tal-ikel f'Wuxi, iċ-Ċina. L-identità tgħaqqad il-kultura tal-ikel lokali, l-istorja tal-belt u temi tal-internet f'sistema waħda ta' marka. Il-logo huwa rranġat u ripetut biex jifforma disinn ta' marka b'rikonoxximent qawwi. Motivi tal-ginkgo, taż-żaqquq u tas-sħab jintużaw bħala elementi ewlenin. Il-ginkgo jirreferi għall-kultura Ċiniża li ilha teżisti, iż-żaqquq għar-reġjun fin-nofsinhar tax-Xmara Yangtze, u s-sħab għan-natura. Il-proġett ikopri 1770 metru kwadru u tlesta fl-2019.

The Recognition

About the Premju A' Design Award tal-Fidda

Cuishan Intelligent Kitchen Identità Viżiva ta' Restorant huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Cuishan Intelligent Kitchen Identità Viżiva ta' Restorant ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Cuishan Intelligent Kitchen Identità Viżiva ta' Restorant huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline.
Dimensions & Packaging: The project covers a total of 1770 square meters.
Tags: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow
Production Technology: "Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life.
Design Challenge: This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together.
Research: As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city.
Inspiration: This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements.
Project Duration: The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi.
Operation Flow: In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city.
Patents: Copyrights belong to Zhang Pushui, 2019.
Team Members: Yu Pan
Hong Zhang
Image Credits: Image #1: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #2: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #3: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #4: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #5: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.