Id-disinn The Book That Grew Gwida għall-Mergħat minn Fabiano Dalmacio huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tal-Platinu fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Arti Fini u Installazzjonijiet Artistiċi.
PlatinuArti Fini· 2021
The Book That Grew Gwida għall-Mergħat
minn Fabiano Dalmacio
Klijent: Rothco, part of Accenture Interactive
Rebbieħ tal-Premju A' Design Award tal-Platinu fil-Kategorija ta' Arti Fini
Rebbieħ ta' Premju Ivverifikat
Ivverifika l-Istatus tal-Premju għal #122969Id-Disinn
Dwar The Book That Grew Gwida għall-Mergħat
Il-Ktieb Li Kiber huwa gwida għall-mergħat magħmula għall-bdiewa fl-Irlanda. Il-ktieb jippreżenta għaxar lezzjonijiet u għaxar pariri prattiċi maħsuba biex itejbu s-sostenibbiltà u l-profittabbiltà. L-għaxar passi jiggwidaw lill-bdiewa lejn għaxar rotazzjonijiet ta' ragħa tal-ħaxix kull sena u rendiment ta' għaxar tunnellati ta' ħaxix għal kull ettaru. Kull paġna, kelma u dijagramma ġiet iffurmata minn għeruq ħajjin tal-ħaxix, iggwidati tul kanali matul perjodu ta' tkabbir ta' diversi ġimgħat. Proċessi kumplessi tal-biedja huma spjegati permezz ta' simboli mfassla apposta, u paġna li tinfetaħ 'il barra ġġorr iċ-ċavetta tas-simboli.
Ir-Rikonoxximent
Dwar il-Premju A' Design Award tal-Platinu
The Book That Grew Gwida għall-Mergħat huwa rebbieħ tal-Premju A' Design Award tal-Platinu, rikonoxximent prestiġjuż ħafna mogħti lil disinji tassew eċċezzjonali, eleganti u manjifiċi. Ir-rebbieħa tal-Platinu huma mirakli tal-ħolqien, xhieda tal-limiti tal-kreattività intellettwali, u juru l-professjonalità u l-ġenju bla paragun tad-disinjaturi tagħhom. Huwa mistenni li dawn id-disinji jkunu l-aktar xogħlijiet magħrufa li jiddefinixxu l-estetika ta' epoka, jikkontribwixxu għall-benessri tas-soċjetà u jwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. The Book That Grew Gwida għall-Mergħat juri livell ta' eċċellenza trasċendenti u jagħmel id-dinja post aħjar bil-karatteristiċi siewja tiegħu. The Book That Grew Gwida għall-Mergħat huwa xogħol li rebaħ il-Premju A' Design Award tal-Platinu li jqajjem ix-xewqat, jispira, ifarraħ u joħloq ferħ kbir.
Wara d-Disinn
Kit għall-Istampa
Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.
- Proprjetajiet Uniċi
- This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
- Dimensjonijiet u Ippakkjar
- Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm - Tikketti
- book, design, Ireland, grass, farming, bank
- Teknoloġija tal-Produzzjoni
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Sfida tad-Disinn
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Riċerka
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Ispirazzjoni
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Tul tal-Proġett
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Fluss tal-Operazzjoni
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Membri tat-Tim
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Krediti tal-Immaġni
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
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