Staom Jewelry Interjur ta' Butik tal-Ġojjelli by Rong Zeng

Staom Jewelry Interjur ta' Butik tal-Ġojjelli by Rong Zeng is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Bronż in Disinn ta' Spazji Interjuri u Wirjiet Competition Category.

BronżInterjur· 2022

Staom Jewelry Interjur ta' Butik tal-Ġojjelli

by Rong Zeng

Client: Xad

Premju A' Design Award tal-Bronż Winner in Interjur Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Staom Jewelry Interjur ta' Butik tal-Ġojjelli

L-Istaom Jewelry huwa interjur ta' butik tal-ġojjelli li jkopri 200 metru kwadru b'għoli tas-saqaf ta' madwar 3 metri. Id-disinn huwa bbażat fuq l-idea li d-djamanti u l-univers it-tnejn jirrappreżentaw l-eternità. Il-viżitaturi jgħaddu minn kuritur, dħul fit-tarf tal-passaġġ u żona bil-mirja, f'sekwenza li tissuġġerixxi vjaġġ mid-dinja lejn l-ispazju. Jintużaw azzar inossidabbli tal-mera, irħam iswed tal-mera, żebgħa artistika taċ-ċement u azzar inossidabbli mnizzel. Ir-riflessjoni tal-mera u l-forom irregolari jnaqqsu s-sens tal-ħitan u jagħmlu l-ispazju jidher bla limiti.

The Recognition

About the Premju A' Design Award tal-Bronż

Staom Jewelry Interjur ta' Butik tal-Ġojjelli huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Staom Jewelry Interjur ta' Butik tal-Ġojjelli ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Staom Jewelry Interjur ta' Butik tal-Ġojjelli jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a space about the universe and jewelry.
The project is characterized by the space created by narrative space techniques and immersion experience, and is not a project according to local conditions. It is more like making a movie, from the corridor at the door, the entrance at the bottom of the aisle, and the space space reflected by the wall after turning around, is a process from the earth, to the space-time tunnel, and finally appears in space.
Dimensions & Packaging: The project covers an area of 200 Square meters, with a floor height of about 3 meter.
Tags: Universe, Love, Jewelry, Retail, Narrative space
Production Technology: Mirror stainless steel, black mirror marble, cement art paint, drawing stainless steel
Design Challenge: We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling. As for the emotional space, we think that the development of the Internet now makes more and more young people stop on the mobile phone interface and almost forget the wonderful outside world. Because of the project, Party A's monthly turnover has reached an all-time high even before its opening.
Research: This project mainly studies the future of narrative emotional space in the business field. When we got the project at the beginning, it didn't even have a name. We designed the whole process from conception, creativity, to naming conception, and finally presented spatial narrative. The reason why it is a narrative space is that the original intention is to treat the project as a movie. The whole space sells diamonds and other jewelry. Most of the demand scenes for diamonds are related to love.
Inspiration: The idea of creativity comes from the understanding of diamonds. Diamonds represent eternity. In the whole world, the only one that can represent eternity is probably the universe. If we hope for love with eternity, we are just like expecting each other to be like stars in the universe, to shine and cherish each other.
In order to express the boundless vision of the universe, we try to break the space constraints and make the space appear boundless.
Project Duration: The project started in December 2020 in JIANGYIN and finished in April 2021 in JIANGYIN.
Operation Flow: Among all things, only the universe can express eternity and mystery. The materials of the project are relatively simple, but the presentation of space is unconventional, trying to create a sense of the vast universe. We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling.
Team Members: Rong Zeng
Image Credits: Photographer: Shenghui