Souldar Cracker Funzjoni Primarja: Ippakkjar ta' Ikel Ħafif by Yeqin Chen

Souldar Cracker Funzjoni Primarja: Ippakkjar ta' Ikel Ħafif by Yeqin Chen is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2022

Souldar Cracker Funzjoni Primarja: Ippakkjar ta' Ikel Ħafif

by Yeqin Chen

Client: Dali Foods Group

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Souldar Cracker Funzjoni Primarja: Ippakkjar ta' Ikel Ħafif

Test tal-Ktieb: Souldar Cracker huwa disinn ta' ppakkjar għal ikla ħafifa ta' cracker tas-soda bit-togħma taċ-ċikkulata. Il-prodott jitqiegħed fiċ-ċentru tal-kompożizzjoni viżiva. Fuq in-naħa tax-xellug, tqassim ċar jorganizza l-crackers f'distanzi differenti biex jespandi s-sens ta' spazju f'żona limitata. Zalza taċ-ċikkulata taqa' minn fuq il-pakkett bħal xita, u tibdel xena statika f'waħda dinamika. Il-kulur kannella jintuża bħala l-kulur ewlieni biex jesprimi t-togħma. Il-kartuna ta' barra hija magħmula minn kartunċin avorju, u ċerti elementi magħżula huma stampati b'timbru tad-deheb. Kull cracker hija mgeżwra individwalment ġewwa l-kaxxa.

The Recognition

About the Premju A' Design Award tal-Bronż

Souldar Cracker Funzjoni Primarja: Ippakkjar ta' Ikel Ħafif huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Souldar Cracker Funzjoni Primarja: Ippakkjar ta' Ikel Ħafif ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Souldar Cracker Funzjoni Primarja: Ippakkjar ta' Ikel Ħafif jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Dimensions & Packaging: Size: 210(L)*150(W)*50(H) mm
Tags: Chocolates, soda cracker, snacks, Packaging Design, Branding
Production Technology: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Design Challenge: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Research: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Project Duration: The project started in May 2020 and completed on July 2020, Shantou.
Operation Flow: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Patents: Copyrights belong to Dali Foods Group, 2020.
Team Members: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Image Credits: Yeqin Chen