Baidu Applikazzjoni ta' Mappa Tematika by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang

Baidu Applikazzjoni ta' Mappa Tematika by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Bronż in Disinn tal-Interfaċċa, Interazzjoni u Esperjenza tal-Utent Competition Category.

BronżInterfaċċa· 2022

Baidu Applikazzjoni ta' Mappa Tematika

by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang

Client: Baidu Online Network Technology (Beijing) Co., Ltd

Premju A' Design Award tal-Bronż Winner in Interfaċċa Category

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Colors

The Design

About Baidu Applikazzjoni ta' Mappa Tematika

Il-Mappa Tematika ta' Baidu hija applikazzjoni ta' mappa mobbli għal smartphones bl-Android u l-iOS. L-applikazzjoni turi informazzjoni tal-mappa magħżula għal gruppi differenti ta' utenti, ibbażata fuq il-ħin, l-ispazju u l-profili tal-utenti. Fatturi umani, ġeografiċi u soċjali huma kkombinati u ppreżentati flimkien, sabiex servizzi fil-qrib u avvenimenti attwali jistgħu jinstabu malajr. Informazzjoni grafika tal-mappa hija integrata mat-test fuq l-iskrin għal qari faċli. L-intelliġenza artifiċjali u d-dejta l-kbira jintużaw biex jadattaw l-wiri għal kull grupp. L-għan huwa li jitnaqqas l-isforz tat-tfittxija u li jiġu appoġġati l-istudju ta' kuljum, l-ivvjaġġar u l-esplorazzjoni.

The Recognition

About the Premju A' Design Award tal-Bronż

Baidu Applikazzjoni ta' Mappa Tematika huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Baidu Applikazzjoni ta' Mappa Tematika ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Baidu Applikazzjoni ta' Mappa Tematika jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Being the bridge between people and environment, the map helps the people understand the environment better and provides various services depending on AI technologies. We created thematic maps based on its understanding of dynamic environment, hot social issues and user classification, provides one-stop life services to different groups, and endows users with the exclusive ability of living, traveling and exploration
Dimensions & Packaging: The application is designed for all Android and iOS smart phone sizes.
Tags: Phone, Map app, GIS, AI, UX, UI
Production Technology: Application is available on the market for both iOS and Android users, based on AI & big data capabilities to draw effects that are more suitable for different segments of population
Design Challenge: In the increasingly complex living environment, users shoulder more cognitive burden and decision-making cost. The major challenge facing us is how to select the information from the massive environment data that users are really interested in. Therefore, we have developed the personas of users based on big data, and it realized the ability of personalize and intelligently display information services to users.
Research: We have collected user demands for the map and searched the exploration direction through questionnaire, user interview and desk study. By means of the questionnaire for and telephone interview with university users, we have studied and determined these users’ demands, concerns and expectations for the map, and found that these users are demanding for more details in local environment.
Inspiration: Map information has many complex attributes user groups have various requirements on map based on diverse scenarios, resulting in high target search costs. With highly target-oriented thematic maps, combined with the characteristics and habits of specific user groups and designed according to the understanding of the environment, current affairs and user stratification, we can provide users with more convenient travel services.
Project Duration: The project was launched 2021 and the released version was available in September 2021. The software is updated online. The development team are in Beijing.
Operation Flow: The thematic map features the light and beautiful visual display, and flexibly integrates the graphical information of the map with text information on the screen. College users can understand the environmental characteristics of a location easily through the image, rapidly acquire information on services and hot events nearby based on interactive operations, and communicate with each other on hot events. This map brings them efficiency, pleasure and convenience in study and life
Team Members: YingLi,Yongzhi Ji,Meng Xu,Yang Zhang,Changlong Liu,Linlin Pan
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020