Id-disinn Hocan Healthy Identità Korporattiva minn Guangzhou Cheung Ying Design Co. Ltd. huwa rebbieħ stmat ħafna tal-prestiġjuż 2022 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.
BronżGrafika· 2022
Hocan Healthy Identità Korporattiva
minn Guangzhou Cheung Ying Design Co. Ltd.
Klijent: Guangzhou Cheung Ying Design Co., Ltd.
Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Grafika
Rebbieħ ta' Premju Ivverifikat
Ivverifika l-Istatus tal-Premju għal #137537Id-Disinn
Dwar Hocan Healthy Identità Korporattiva
Hocan Healthy hija identità korporattiva maħluqa għal marka ta' prodotti teknoloġiċi tas-saħħa bbażati fuq l-idroġenu u l-ossiġnu. Il-logo jirriduċi l-molekula tal-idroġenu għal ċirku sempliċi. Il-forom pożittivi u negattivi juru l-bidla bejn l-ilma u l-idroġenu, u jesprimu l-qasam tal-marka. Il-kulur blu teknoloġiku huwa użat bħala l-kulur ewlieni, flimkien ma' immudellar tridimensjonali. Il-logo jista' jimxi bejn forom bidimensjonali u tridimensjonali madwar materjali u proċessi differenti filwaqt li jibqa' rikonoxxibbli. Is-sistema viżwali hija mibnija f'format vettorjali għall-midja stampata u diġitali.
Ir-Rikonoxximent
Dwar il-Premju A' Design Award tal-Bronż
Hocan Healthy Identità Korporattiva huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Hocan Healthy Identità Korporattiva ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Hocan Healthy Identità Korporattiva jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.
Wara d-Disinn
Kit għall-Istampa
Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.
- Proprjetajiet Uniċi
- As a provider of hydrogen and oxygen health technology industry, the upgraded 'Hocan healthy' is concise, modern and full of technology in the overall visual effect. With the increasing role of three-dimensional dynamic aesthetics in conveying brand personality, not only does the logo become an image symbol of the coexistence of business and art, which highlights the brand personality, but also is more suitable for digital communication, and invisibly outputs a deeper brand awareness.
- Dimensjonijiet u Ippakkjar
- The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
- Tikketti
- Logo, Branding, Visual Identity, Graphic Design, Interior Design
- Teknoloġija tal-Produzzjoni
- To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
- Sfida tad-Disinn
- The most challenging part of this project was to find a suitable design language to effectively visualize abstract ideas and interpret the temperament and connotation of the brand.
- Riċerka
- According to analysis, most of the brands in the same field are showing signs of disorder, slowness and weakness, and lack of brand awareness. Therefore, Hocan healthy has ushered in a comprehensive upgrade, and the new visual identity presents a three-dimensional form, establishing a strong visual anchor to describe the brand's belief in innovation and bringing consumers a modern and fresh visual experience.
- Ispirazzjoni
- Hocan healthy mainly develops intelligent technology products around 'hydrogen drinking water, hydrogen breathing and hydrogen health care'. In the design of the logo, we summarized the 'hydrogen molecule' into a more focused circle, showing the change process between water and hydrogen in the form of positive and negative shapes, and skillfully expressing the industrial features of the brand. Boldly use technology blue as the main color, and cooperate with three-dimensional modeling to make it significantly different from similar brands and increase consumer attention.
- Tul tal-Proġett
- The project started in April 2021 in Guangzhou and finished in October 2021 in Guangzhou, and was exhibited in November 2021 in Guangzhou.
- Fluss tal-Operazzjoni
- The design creates a unified brand image system. Whether it is in the early stage, the design process, and the implementation, the brand spirit can run through, and it is inseparable from the strongest cooperation between design and craftsmanship. The new logo can continuously switch between two-dimensional and three-dimensional in terms of changes in different materials and processes, but it always remains recognizable. Its flexible three-dimensional shape is full of vitality and possibility.
- Membri tat-Tim
- Creative Director: Zhiji Dong
Designer: Lu Gu
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