Bronż Grafika · 2022
Jing Yin Li Disinn tal-Identità tal-Marka
by Sxdesign
- Premju A' Design Award tal-Bronż 2022 in Grafika
- CLIENT: Jing Yin Li
- Estimated Number of Design Views: 15,562
- Verification code 527335BDC3 · Verify this award
Colors
About Jing Yin Li Disinn tal-Identità tal-Marka
Jing Yin Li hija identità ta' marka ddisinjata għal marka tal-Cina ta' tindif u kura tal-ħwejjeġ. Il-logo huwa mibni minn forom ġeometriċi sempliċi, kwadri u kwarti taċ-ċirku, imqassmin f'erba' filliera. Tlieta minn dawn il-filliera jiffurmaw l-ittri J, Y u L, l-inizjali tal-isem tal-marka. Il-forom huma allinjati f'tqassim stabbli u simmetriku biex jissuġġerixxu affidabbiltà u sodizza. Il-kulur tal-marka huwa bbilanċjat bejn l-aħmar u l-vjola, u jirreferi għall-porċellana tradizzjonali Ċiniża u l-għamara tal-injam sandalwood aħmar. Il-logo jibqa' jinqara b'mod ċar f'daqs minimu ta' 6 b'12 millimetru.
About the Premju A' Design Award tal-Bronż
Jing Yin Li Disinn tal-Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Jing Yin Li Disinn tal-Identità tal-Marka ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Jing Yin Li Disinn tal-Identità tal-Marka jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.
Press Kit
- Unique Properties
- This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
- Dimensions & Packaging
- Minimum size of logo: 6mmx12mm
- Tags
- Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
- Production Technology
- Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
- Design Challenge
- 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future - Research
- Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
- Inspiration
- For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
- Project Duration
- July to November, 2021, at Beijing, Shenzhen
- Operation Flow
- Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
- Patents
- Sxdesign
- Image Credits
- Sxdesign
