Unless Agency Websajt by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Ħadid in Disinn tal-Websajts u Web Competition Category.

ĦadidWeb· 2022

Unless Agency Websajt

by Fanny De Bray

Client: Unless agency

Premju A' Design Award tal-Ħadid Winner in Web Category

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Verified Award Winner
Verify Award Status for #138097

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unless Agency Websajt

It-test tal-ktieb: Unless Agency huwa websajt maħluq bħala parti minn identità ta' marka usa' għal aġenzija ta' konsulenza u komunikazzjoni. Il-websajt ġie żviluppat wara analiżi tas-suq dwar ix-xejriet, il-pożizzjonament tal-kompetituri u l-prattiki tas-settur, li wasslet għal pjattaforma tal-marka li tiddefinixxi l-messaġġi ewlenin. Il-kontorn tal-monogramma tal-marka jintuża biex jinsiltu forom ġeometriċi ċirkolari li jistrutturaw it-test u r-ritratti u biex jiffurmaw ikoni li jillustraw il-punti ewlenin. Il-kuluri u l-immaġnijiet huma ispirati min-natura u mid-dinja tal-lussu, u jirriflettu l-valuri u l-approċċ preċiż tal-aġenzija.

The Recognition

About the Premju A' Design Award tal-Ħadid

Unless Agency Websajt huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Unless Agency Websajt ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Unless Agency Websajt huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Dimensions & Packaging: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Tags: (communication material) (web design) (digital design)
Production Technology: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Inspiration: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Team Members: Amandine Lantelme
Anna Cesa
Fanny de Bray.