Lavazza Voicy Magna Tal-Kafè by Florian Seidl is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Platinu in Disinn tal-Elettrodomestiċi tad-Dar Competition Category.
PlatinuElettrodomestiku tad-Dar· 2022
Lavazza Voicy Magna Tal-Kafè
Client: Lavazza
Premju A' Design Award tal-Platinu Winner in Elettrodomestiku tad-Dar Category
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The Design
About Lavazza Voicy Magna Tal-Kafè
Voicy hija l-ewwel magna espresso b'assistent tal-vuċi integrat. Prodott intelliġenti li jgħaqqad kafè ta’ kwalità ma’ funzjonijiet ipprovduti minn Alexa, kollha f’apparat iddisinjat tajjeb u innovattiv. L-utent jista’ jinteraġixxi permezz tal-UI, kmandi bil-vuċi, jew juża l-app biex jiċċekkja l-istatus, il-konsum, jordna l-kafè u, fuq kollox, jagħmel espresso. Innovazzjoni, funzjonalità, u estetika f'armonija biex jissodisfaw il-ħtiġijiet ta 'utenti li jesperjenzaw ir-ritwali tal-kafè tagħhom b'mod dejjem aktar personalizzat.
The Recognition
About the Premju A' Design Award tal-Platinu
Lavazza Voicy Magna Tal-Kafè huwa rebbieħ tal-Premju A' Design Award tal-Platinu, rikonoxximent prestiġjuż ħafna mogħti lil disinji tassew eċċezzjonali, eleganti u manjifiċi. Ir-rebbieħa tal-Platinu huma mirakli tal-ħolqien, xhieda tal-limiti tal-kreattività intellettwali, u juru l-professjonalità u l-ġenju bla paragun tad-disinjaturi tagħhom. Huwa mistenni li dawn id-disinji jkunu l-aktar xogħlijiet magħrufa li jiddefinixxu l-estetika ta' epoka, jikkontribwixxu għall-benessri tas-soċjetà u jwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Lavazza Voicy Magna Tal-Kafè juri livell ta' eċċellenza trasċendenti u jagħmel id-dinja post aħjar bil-karatteristiċi siewja tiegħu. Lavazza Voicy Magna Tal-Kafè huwa xogħol li rebaħ il-Premju A' Design Award tal-Platinu li jqajjem ix-xewqat, jispira, ifarraħ u joħloq ferħ kbir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Voicy is the first espresso machine with built-in voice assistant. A smart product combining quality coffee with functions provided by Alexa - all in a beautiful and innovative device. The user can interact through the UI, voice commands, or use the app to check status, consumption, order coffee and, above all, make espresso. Innovation, functionality, and aesthetics in perfect harmony to meet the needs of users who experience their coffee ritual in an increasingly personalized way.
- Dimensions & Packaging
- Dimensions: 157mm / 380mm / 300mm
Weight: 4,5kg
Removable parts are dishwasher safe
Power 1450W, Voltage 220-240, Frequency 50-60 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet. - Tags
- Lavazza, coffee, espresso, voice assistant, smart, speaker
- Production Technology
- main shell: plastic (ABS), finishing textured/glossy | water tank: plastic (SAN) | logo: pad printed | drip grid, lever: metal | feet, UI: silicone rubber
speaker: textile mesh cover - Design Challenge
- Developing a rich and sensible user experience and integrating the voice assistant properly.
- Research
- Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
- Inspiration
- A unique and easily accessible coffee experience in a compact footprint. The design builds on Lavazza's existing form language and is recognizably Italian in attention to detail, surfacing and CMF. It is characterised by a seamless exterior shell with embossed Lavazza logos on the sides and a prominently placed UI incorporating the voice assistant.
- Project Duration
- The project was designed in Turin, Italy. The complete product development from initial concept to product launch took about 20 months.
- Operation Flow
- Voicy is a capsule coffee machine. Insert the capsule on top, place your cup on the grid and make espresso. The UI arranges the selections in two groups: coffee preparation at the bottom and voice assistant controls at the top. Size and temperature of coffee preparations can be personalized and required service is indicated in the centre. The cup rest can be adjusted easily, placing smaller cups closer to the spout. This reduces splashes and benefits coffee temperature and crema. The transparent water tank in the back is easily accessible and removable parts are dishwasher safe.
- Patents
- Design patent/registered design
- Team Members
- Florian Seidl
Angelica Rella - Image Credits
- Lavazza
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