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Temptress Moon Vidjo Mużikali by Fong Lok Kee Rocky

Temptress Moon Vidjo Mużikali by Fong Lok Kee Rocky is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Ħadid in Disinn ta' Films, Vidjos u Animazzjoni Competition Category.


ĦadidFilm· 2022

Temptress Moon Vidjo Mużikali

by Fong Lok Kee Rocky

Client: Pandora band

Premju A' Design Award tal-Ħadid Winner in Film Category

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The Design

About Temptress Moon Vidjo Mużikali

Temptress Moon huwa vidjo mużikali animat maħdum għal kanzunetta dwar kif in-nies jirreaġixxu waqt żminijiet diffiċli. Il-vidjo juri dinja fil-kaos, fejn nies ta' forom differenti jikkonnettjaw, jiżfnu u jiksbu s-saħħa flimkien. Texturi krudi u qawwija jesprimu l-perjodu iebes, filwaqt li kuluri qawwija u jgħajtu jġorru enerġija pożittiva. L-animazzjoni ġiet prodotta bl-użu ta' Adobe After Effects u Photoshop. Ġew użati saffi tridimensjonali u plugin biex jinħoloq sens ta' spazju. Il-vidjo jaħdem b'25 frame fis-sekonda f'format ta' 1920 b'1080. L-għan huwa li jrawwem u jgħolli lit-telespettaturi u jappoġġja l-bilanċ fil-ħajja.

The Recognition

About the Premju A' Design Award tal-Ħadid

Temptress Moon Vidjo Mużikali huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Temptress Moon Vidjo Mużikali ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Temptress Moon Vidjo Mużikali huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The music video is for delivering the message of the song, which is about how people react when facing difficult time.
When the world is in turbulent chaos, people of different shapes connect each other to gain power and joyfulness. And hence, people are rejuvenated and gain back strength to fight against difficulties and enjoy themselves in the harsh time. To get a balance in life.
Dimensions & Packaging
25 fps, 1920 x 1080 dpi
Tags
illustration, animation, joyfulness, chaos, catastrophe
Production Technology
Adobe After Effects
Photoshop
Design Challenge
In the music video, raw and bold textures were used to get the feeling of harsh time. Positive energy represented by strong and bright color. People of different shapes danced and connected.
Research
The animation was created by Aftereffects. 3D layers and the plugin "Trapcode" in Aftereffects were used to give more sense of space. It is quite a challenge to do similar effects without using 3D softwares.
Inspiration
The video was inspired by the depressing situation of our world faced throughout these years. In the face of such daunting atmosphere, for example the Covid-19 pandemic, the climate emergency, the struggle between political stands, humanitarian crises, people are tired and felt dejected.
Uplifting animation may help sending out positive energy to the audience.
Project Duration
The project started in Feb 2022 and finished in March 2022.
The video launched on youtube and TV stations on 14 March 2022.
Operation Flow
The video was made in uplifting tone and hence aimed to rejuvenate people who facing difficult times. People could get the positive vibe when watching the video.
Team Members
Rocky Fong
Image Credits
Song by Pandora
Composed by Anakin Foo
Arranged by Pandora

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