Re Form Sett tal-Ġojjelli by Chow Tai Fook Jewellery Creative Centre

Re Form Sett tal-Ġojjelli by Chow Tai Fook Jewellery Creative Centre is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Bronż in Disinn tal-Ġojjellerija Competition Category.

BronżĠojjellerija· 2023

Re Form Sett tal-Ġojjelli

by Chow Tai Fook Jewellery Creative Centre

Client: Chow Tai Fook Jewellery

Premju A' Design Award tal-Bronż Winner in Ġojjellerija Category

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Colors

The Design

About Re Form Sett tal-Ġojjelli

Re:Form huwa sett tal-ġojjelli magħmul minn tliet ħarżiet li jiżolqu u katina. Il-ħarżiet li jiżolqu huma normalment partijiet moħbija użati biex jaġġustaw it-tul ta' l-inklużjonijiet u l-brazzuletti. Re:Form idawwar il-ħarża li tiżloq fl-element prinċipali tad-disinn. Kull ħarża tista' titqiegħed kullimkien tul il-katina, sabiex min jilbisha jkun jista' jifforma inkollana, brazzulett jew arranġamenti oħra. Katina ta' 36 pulzier tippermetti aktar minn 120 kombinazzjoni, filwaqt li katina ta' 18-il pulzier tippermetti mill-inqas 90. Is-sett jistieden lil min jilbisha jaġixxi bħala ko-kreatur u jappoġġja stil sempliċi u dejjiemi.

The Recognition

About the Premju A' Design Award tal-Bronż

Re Form Sett tal-Ġojjelli huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Re Form Sett tal-Ġojjelli ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Re Form Sett tal-Ġojjelli jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
Design Challenge: Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
Inspiration: In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.

The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator.
Operation Flow: Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
Team Members: Chow Tai Fook Jewellery Creative Centre
Image Credits: Chow Tai Fook Jewellery Creative Centre

Read the Press Release