Bronż Ippakkjar · 2023
Dragon Boat Festival Kaxxa ta' Rigal għall-Ikel ħafif
by Yanhui Zhang
- Premju A' Design Award tal-Bronż 2023 in Ippakkjar
- CLIENT: Wuhan Pufine Creative Technology Co., Ltd.
- Estimated Number of Design Views: 13,499
- Verification code AE32453D4C · Verify this award
Colors
About Dragon Boat Festival Kaxxa ta' Rigal għall-Ikel ħafif
Il-Festival tad-Dragon Boat huwa kaxxa ta' rigal għall-ikel ħafif maħluqa għal festival tradizzjonali Ċiniż. Id-disinn juri x-xena kbira ta' ċelebrazzjoni rjali antika, miġbuda fl-istil ta' stampi tradizzjonali tal-injam folkloristiċi. Il-kaxxa hija magħmula bl-użu ta' teknika industrijali tat-tqegħid tal-pjanċi u miksija b'drapp ikħal ċar. Linji tad-deheb jiddisinjaw fid-dettall ix-xbieha, u pjanċa metallika tad-deheb titqiegħed fuq karta tad-deheb fiċ-ċentru. Il-kaxxa tinfetaħ f'żewġ direzzjonijiet opposti. Sitt kaxxi twal jinżammu ġewwa fuq żewġ saffi u jistgħu jingħaqdu f'rombli wieħed jew jintwerew separatament.
About the Premju A' Design Award tal-Bronż
Dragon Boat Festival Kaxxa ta' Rigal għall-Ikel ħafif huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Dragon Boat Festival Kaxxa ta' Rigal għall-Ikel ħafif ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Dragon Boat Festival Kaxxa ta' Rigal għall-Ikel ħafif jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.
Press Kit
- Unique Properties
- As a snack gift box for Chinese traditional festivals, it depicts the grand scene of the ancient royal celebration of the Dragon Boat Festival with traditional folk crafts woodcut prints combined with the ideas that travel through time and space, which is not only to express the festivity of the festival and show the artistic beauty of Chinese folk crafts, but also remind compatriots of a strong sense of love and inheritance of Chinese traditional festival culture, becoming the most worthy gift for holiday.
- Dimensions & Packaging
- Box size: 400mm long, 293mm wide, 153mm high
- Tags
- Wufangzhai, Dragon Boat Festival, snack gift box, Dragon Boat, Limited edition gift box
- Production Technology
- The gift box is made of industrial platemaking with the surface is of sky blue cloth. The details of the picture are outlined with golden lines while a golden three-dimensional metal plate is applied on the golden special paper at the middle of the box, which reflects the attributes of high-end, quality and culture of the gift.
- Design Challenge
- As the most expensive gift box of the brand, the biggest challenge is to use traditional painting to show the festival scene, which should not only reflect the artistic beauty of culture, but also conform to modern aesthetic standards.
- Research
- The Dragon Boat Festival is a unique traditional festival in China which has been spread for thousands of years. Getting inspiration from the paintings and works of art celebrated by the ancient royal Dragon Boat Festival, so that the collection of artworks can be combined with culture and products. On the one hand, the artistic value and quality of the gift box can be improved, and on the other hand, the traditional culture and art can be spread and displayed more widely out of the museum.
- Inspiration
- The film and television programs and tourist attractions based on traditional culture are still the hot spots nowadays. And an ancient painting collected in the Palace Museum depicted the grand scene of the ancient Royal in Dragon Boat Festival, which conformed to the feature of the festival. It is the above two aspects give the inspiration that traditional culture and art should be understood and loved by more people and become the common part of the daily life rather than existed in museums.
- Project Duration
- The project was launched in Wuhan, China in January 2020, completed in May 2020, and went on sale in China in June 2020.
- Operation Flow
- The packing box can be opened in opposite directions and exquisite scrolls of ancient royal celebrating the festival are depicted on two sides of it, presenting a vividly festival experience and the beauty of art that back to 300 years ago.There are six long boxes are placed on the upper and lower layers inside, which can be combined into a whole scroll or presented separately. It is like a dragon boat ready for set off while the long box is pulled out and unfolded, improving interesting interaction and promotion.
- Image Credits
- Li An
