Q Sky Pilates Identità tal-Marka by Yuanyuan Yang

Q Sky Pilates Identità tal-Marka by Yuanyuan Yang is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Ħadid in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

ĦadidGrafika· 2023

Q Sky Pilates Identità tal-Marka

by Yuanyuan Yang

Client: Q Sky

Premju A' Design Award tal-Ħadid Winner in Grafika Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Q Sky Pilates Identità tal-Marka

Q Sky Pilates hija identità tal-marka maħluqa għal studio tal-Pilates. L-ittra Q hija ddisinjata bħala għasfur li jtir b'mod liberu fis-sema, li torbot isem l-istudio ma' sensazzjoni ta' ħlewwa, libertà u rilassament. L-ittra waħedha taħdem bħala grafika indipendenti, u l-istess ittra tibqa' konsistenti mat-tipa użata għall-isem sħiħ tal-marka. L-identità hija applikata fuq is-sinjaletika tal-ispazju, ħwejjeġ sportivi, tazzi tal-ilma u kards ta' sħubija, prodotti b'tibgħid diġitali, serigrafija u rakkmu. L-eżattezza tal-kulur fuq kull materjal ġiet ikkontrollata bir-reqqa.

The Recognition

About the Premju A' Design Award tal-Ħadid

Q Sky Pilates Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Q Sky Pilates Identità tal-Marka ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Q Sky Pilates Identità tal-Marka huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
Dimensions & Packaging: Size according to specific object application
Tags: Pilates, sports, fitness, sky, bird
Production Technology: Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
Design Challenge: There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
Research: Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
Inspiration: Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
Project Duration: Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
Operation Flow: It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
Patents: Trademark holder: Q Sky
Image Credits: Design，Feng Lei，2022