Gojaming Ippakkjar tal-Meraq by Qichao An

Gojaming Ippakkjar tal-Meraq by Qichao An is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2023

Gojaming Ippakkjar tal-Meraq

by Qichao An

Client: Mornice Brand Design

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

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Verified Award Winner
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Colors

The Design

About Gojaming Ippakkjar tal-Meraq

Gojaming huwa disinn ta' ppakkjar għal firxa ta' meraq tal-frott frisk. L-ippakkjar jikkonsisti f'flixkun tal-PET b'tikketta applikata, li jkejjel 70 mm fil-wisa', 35 mm fil-fond u 200 mm fil-għoli. Elementi tal-logo ta' Gojaming huma mkabbra u użati bħala l-viżwal ewlieni tal-pakkett kollu, u jiffurmaw identità unifikata tal-marka. Il-firxa għandha tliet togħmiet, u kull togħma tingħata kulur differenti li jaqbel mal-frotta relatata. Il-kuluri u l-elementi tal-frotta jgħinu lill-konsumaturi jidentifikaw kull togħma malajr.

The Recognition

About the Premju A' Design Award tal-Ħadid

Gojaming Ippakkjar tal-Meraq huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Gojaming Ippakkjar tal-Meraq ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Gojaming Ippakkjar tal-Meraq huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
Dimensions & Packaging: Width 70 mm x Depth 35 mm x Height 200 mm
Tags: Branding, Packaging,Juice,Colorful,Beverage
Production Technology: Label plus PET bottle
Design Challenge: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
Research: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
Inspiration: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
Project Duration: The project started in September, 2021
Operation Flow: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
Image Credits: Designer:Qichao An,2021.