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The Good Cup Ippakkjar Sostenibbli by Cyril Drouet

The Good Cup Ippakkjar Sostenibbli by Cyril Drouet is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Fidda in Disinn ta' Prodotti li Jintremew u ta' Użu Wieħed Competition Category.


FiddaProdott ta' Użu Wieħed· 2023

The Good Cup Ippakkjar Sostenibbli

by Cyril Drouet

Client: Choose Planet A

Premju A' Design Award tal-Fidda Winner in Prodott ta' Użu Wieħed Category

Colors

The Design

About The Good Cup Ippakkjar Sostenibbli

It-Tazza Tajba hija tazza tal-karta sostenibbli avvanzata li fiha għatu tal-karta integrat li jintewa f'posthom mingħajr sforz, u jelimina l-ħtieġa għall-plastik. Wieħed mill-vantaġġi huwa li jiġi prodott bl-użu tal-istess magni bħal dawk użati għat-tazzi tal-karti tradizzjonali. Il-bidla għal The Good Cup tissarraf fi tnaqqis ta’ 40 perċentwali fuq l-ispazju tal-ħażna, il-volum tat-trasport u l-marka tal-karbonju. L-impatt ta 'The Good Cup joħloq iffrankar fil-punt tal-produzzjoni, jgħin biex tittaffa l-kriżi ambjentali billi jitneħħa l-plastik, għatu wieħed kull darba.

The Recognition

About the Premju A' Design Award tal-Fidda

The Good Cup Ippakkjar Sostenibbli huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li The Good Cup Ippakkjar Sostenibbli ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. The Good Cup Ippakkjar Sostenibbli huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Good Cup is the industry most recent cutting-edge innovation in response to the global plastic crisis. The new, fully patented design is revolutionizing how the single-use paper cup is manufactured, consumed and recycled.

Featuring an innovative extension to the structure of the cup, The Good Cup has an integrated lid that folds and locks into place, effectively eliminating the presence of and need for a plastic lid.
Dimensions & Packaging
The Good Cup 8oz : 74 (W) x 60 (D) x 97 (H) mm
The Good Cup 12oz : 77 (W) x 63 (D) x 120 (H) mm
The Good Cup 16oz : 94 (W) x 70 (D) x 128 (H) mm
Tags
Packaging Innovation, Sustainable Packaging, Paper Cup, Compostable Packaging, Plastic free
Production Technology
The Good Cup starts with the material (our paper is not coated with plastic inside, it has a coating that is bio-based, certified home compostable (breaking down in landfill too) and certified recyclable in paper stream (which is not the case for most paper cup in the market with PE coating)

Then it continues with how it’s produced. Same process and machine as traditional paper cup. The Good Cup only has a paper extension from traditional paper cups (no additional energy compared to additional lids in plastic or other material).
Design Challenge
The main obstacle was to create a cup that could easily been produced by any paper cup machine globally and save cost.

Most sustainable solutions and plastic alternative are in general two to three times more costly in the packaging industry. The Good Cup is not only highly sustainable, it also offers cost savings.
Research
The idea of improving traditional paper started fifteen years ago. Along the years, thought my different career positions, the idea developed and took various forms. It’s only from July 2019, when I started my own green design studio that things became serious as I decided to spend time, energy and money to truly make this idea a reality. After more than 1000 tweaking, tests and hand-made samples, I approached one of the largest paper cup manufacturer in Asia. The goal was to benefit from a manufacturer experience to continue improving the design and ultimately make samples on production lines.
Inspiration
Every year, over 500 billion single-use plastic and paper cups are manufactured globally, generating a total of over 1 million tonnes of waste in plastic lids alone.
As a designer, my mission has always been to create new codes, develop new materials/processes and implement the latest technology with brands and manufacturers in order to lead the next sustainable packaging revolution.

As a father and as a fellow global citizen, I see even more urgency for our solution than ever before.
Project Duration
The project started in July 2019 in Hong Kong and after two years cooperation, the paper cup manufacturer decided to be part of this project. In March 2022, the company Choose Planet A was created with the creator of The Good Cup as major share holder. Today The Good Cup is reaching packaging distributor globally.
Operation Flow
Same process, machine and operation as standard paper cup forming. The Good Cup saves the needs to produce additional plastic lid in the production.

The Good Cup also saves 40% carton space in the entire supply chain as it removes the needs of lid cartons. This means 40% less carbon footprint in terms of transport as well as 40% additional saving too.
Patents
PATENT COOPERATION TREATY: PCT/CN2020/121419
Team Members
Creative Director: Cyril Drouet
Operation Director: Paul Wong
Photographer: Freya Ting
Copywriter: Anne Drouet

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