Lavazza Tiny Eco Magna Espresso by Florian Seidl

Lavazza Tiny Eco Magna Espresso by Florian Seidl is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tad-Deheb in Disinn tal-Elettrodomestiċi tad-Dar Competition Category.

DehebElettrodomestiku tad-Dar· 2023

Lavazza Tiny Eco Magna Espresso

by Florian Seidl

Client: Lavazza

Premju A' Design Award tad-Deheb Winner in Elettrodomestiku tad-Dar Category

84,318

Verified Award Winner

Verify Award Status for #149447

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lavazza Tiny Eco Magna Espresso

Lavazza tkompli bl-impenn tagħha għas-sostenibbiltà billi tniedi Tiny Eco, l-ewwel magna tal-kafè tagħha magħmula minn plastik riċiklat u kapsuli tal-kafè kompostabbli. Il-valutazzjoni ġenerali taċ-ċiklu tal-ħajja, il-konsum tal-enerġija u l-livell tal-istorbju kienu aspetti importanti fil-proċess tal-iżvilupp tal-prodott. Iddisinjat b'ħafna mħabba fl-Italja, jiċċelebra l-identità Mediterranja tiegħu b'attenzjoni għad-dettall, kuluri u finituri. Il-forma hija magħmula minn volumi li jaqsmu biex titnaqqas il-massa viżwali. Huwa sempliċi u faċli biex tużah. Mess wieħed biss u ftit sekondi biss. Igawdu!

The Recognition

About the Premju A' Design Award tad-Deheb

Lavazza Tiny Eco Magna Espresso huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Lavazza Tiny Eco Magna Espresso ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Lavazza Tiny Eco Magna Espresso joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lavazza continues its commitment to sustainability by launching its first machine made from recycled plastic. Tiny Eco is part of A Modo Mio, a system offering compostable caps. Life cycle assessment, energy consumption, and noise level were important in the development process. Designed with love by Lavazza in Italy it celebrates its Mediterranean identity with attention to detail, colour and finishes. All surfaces and details are precisely controlled to achieve a coherent design.
Dimensions & Packaging: Dimensions 139mm x 260mm x 270mm
Weight 2,7kg
Power 1450W, Voltage 220-240, Frequency 50-60 Hz
Energy Efficiency Rating A PLUS
Removable parts are dishwasher safe.
It comes nicely boxed in a recycled cardboard along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, coffee, espresso, recycled plastic, sustainable packaging
Production Technology: main shell, cup rest: injection moulded plastic (ABS), finishing textured/glossy, use of recycled plastic up to 61% (depending on colour)
water tank: injection moulded plastic (SAN)
logo: pad printed
feet, UI: silicone rubber
Design Challenge: Tiny Eco has just been launched and is replacing a successful product. It is the smallest member of the A Modo Mio range. It is the baby of the family and an entry level product. Easily accessible and priced competitively. But definitely not cheap. The design has a lot of personality, is well executed, and builds on the existing Lavazza form language. It manages the use of recycled plastic while maintaining the same high standard for aesthetics and perceived quality.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: Tiny Eco has a compact footprint and is easy to read and use. The overall shape is well structured and separated into two intersecting volumes to reduce visual mass and evoke a sense of stability and purpose. While the elegant, sinuous front is colourful the rear remains black supporting the easily accessible water tank and showing glossy Lavazza logos on the sides. The frontal pattern repeats the typical horizontal theme present on Lavazza products.
Project Duration: The project was designed in Turin, Italy. The complete product development from initial concept to final product took about two years.
Operation Flow: Lavazza Tiny Eco is simple and easy to set up and use. The transparent water tank is giving immediate visual feedback, so you will know when to refill. The cup rest can be removed for tall cups and smaller cups remain closer to the spout. This reduces splashes and benefits coffee temperature and crema. The backlit Stop and Go button, emphasized visually by its shape, is placed prominently on top and lets you choose how much coffee you want. Only a few seconds and just one touch. Enjoy!
Patents: design patent/registered design
Image Credits: Lavazza