Doritos W and Y Ippakkjar tal-Ikel by PepsiCo Design and Innovation

Doritos W and Y Ippakkjar tal-Ikel by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Ħadid in Disinn ta' Edizzjoni Limitata u Personalizzat Competition Category.

ĦadidEdizzjoni Limitata· 2023

Doritos W and Y Ippakkjar tal-Ikel

by PepsiCo Design and Innovation

Premju A' Design Award tal-Ħadid Winner in Edizzjoni Limitata Category

36,648

Verified Award Winner

Verify Award Status for #149719

View at A' Design Award Press Release Award Badge

Colors

The Design

About Doritos W and Y Ippakkjar tal-Ikel

Doritos W u Y huwa disinn ta' ippakkjar tal-ikel b'edizzjoni limitata maħluq biex jimmarka t-tour finali tad-duo reggaeton Wisin u Yandel. L-ippakkjar jifforma parti minn sistema ta' identità viżwali usa' offruta għal żmien limitat. L-isfond iġib il-kuluri aħmar, abjad u blu tal-bandiera ta' Puerto Rico. Ritratt stilizzat bl-iswed u l-abjad taż-żewġ performers jinsab fiċ-ċentru, ħdejn test li jippromwovi t-tour dinji La Ultima Mision. Il-logo angolari ta' Doritos jidher b'mod prominenti fuq quddiem tal-pakkett.

The Recognition

About the Premju A' Design Award tal-Ħadid

Doritos W and Y Ippakkjar tal-Ikel huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Doritos W and Y Ippakkjar tal-Ikel ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Doritos W and Y Ippakkjar tal-Ikel huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
Inspiration: The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.

Read the Press Release