Lay's x Stranger Things Ippakkjar tal-Ikel by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Bronż in Disinn ta' Edizzjoni Limitata u Personalizzat Competition Category.
BronżEdizzjoni Limitata· 2023
Lay's x Stranger Things Ippakkjar tal-Ikel
by PepsiCo Design and Innovation
Premju A' Design Award tal-Bronż Winner in Edizzjoni Limitata Category
Verified Award Winner
Verify Award Status for #149733The Design
About Lay's x Stranger Things Ippakkjar tal-Ikel
Lay's x Stranger Things huwa disinn ta' pakkett tal-ikel edizzjoni limitata maħluq għal prodott ta' patata fritta (chips). Il-pakkett juża sfond iswed b'ċirkoli konċentriċi ħomor li jirradjaw mil-logo ta' Lay's, minflok is-soltu isfar jgħajjat. Kreatura mis-serje tidher b'ħalq miftuħ, u dwiefer jidhru qishom qed iżommu l-pakkett. Il-logo ta' Stranger Things tqiegħdet ta' taħt fuq, filwaqt li ssegwi t-tema tal-programm. Bżar ħamra jaqbad u chip jindikaw it-togħma Flamin' Hot. Il-pakkett kien mibjugħ f'ħwienet magħżula fit-Tajlandja.
The Recognition
About the Premju A' Design Award tal-Bronż
Lay's x Stranger Things Ippakkjar tal-Ikel huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Lay's x Stranger Things Ippakkjar tal-Ikel ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Lay's x Stranger Things Ippakkjar tal-Ikel jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
- Inspiration
- The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
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