Pepsi Black x Digital Shanghai FW Ippakkjar tax-Xarbiet by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Ippakkjar tax-Xarbiet by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Ħadid in Disinn ta' Edizzjoni Limitata u Personalizzat Competition Category.

ĦadidEdizzjoni Limitata· 2023

Pepsi Black x Digital Shanghai FW Ippakkjar tax-Xarbiet

by PepsiCo Design and Innovation

Premju A' Design Award tal-Ħadid Winner in Edizzjoni Limitata Category

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Colors

The Design

About Pepsi Black x Digital Shanghai FW Ippakkjar tax-Xarbiet

Pepsi Black x Digital Shanghai FW huwa ppakkjar tax-xarbiet f'edizzjoni limitata maħluq għal Shanghai Fashion Week. L-ippakkjar jirrifletti t-tema tal-avveniment Originate New Nature. Ċirku kulurit jdur mal-logo ta' Pepsi, u l-grafika hija mtawla f'direzzjoni waħda biex tissuġġerixxi estensjoni taż-żmien u l-ispazju. Blokki tal-kulur dekostruwiti fl-roża u l-aħdar huma mqiegħda kontra sfond iswed għal dehra qawwija u b'ħafna saffi. Grafika mtawla li tikkoinċidi ma' xulxin toħloq effett ta' glitch diġitali li jesprimi t-taħlita bejn il-virtwali u r-reali.

The Recognition

About the Premju A' Design Award tal-Ħadid

Pepsi Black x Digital Shanghai FW Ippakkjar tax-Xarbiet huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Pepsi Black x Digital Shanghai FW Ippakkjar tax-Xarbiet ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Pepsi Black x Digital Shanghai FW Ippakkjar tax-Xarbiet huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release