Odea App Tal-Finanzi Olistiku minn Odeabank A.S

Id-disinn Odea App Tal-Finanzi Olistiku minn Odeabank A.S huwa rebbieħ stmat ħafna tal-prestiġjuż 2023 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tat-Teknoloġiji Mobbli, Applikazzjonijiet u Software.

BronżMobbli· 2023

Odea App Tal-Finanzi Olistiku

minn Odeabank A.S

Klijent: Odea Bank A.S

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Mobbli

24,962

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #150019

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Odea App Tal-Finanzi Olistiku

Odea hija super-app li se taħdem bħala għodda finanzjarja komprensiva għall-klijenti Odeabank. Hija soluzzjoni ta 'investiment olistiku fis-suq Tork. Il-viżjoni tal-kumpanija hija li tkun il-andquot;phygital" bank tat-Turkija. Id-disinn ta 'Odea's jippermetti lill-klijenti jaraw il-prodotti finanzjarji u l-bilanċi kollha f'daqqa t'għajn, u jagħti lill-utent sens ta 'ċarezza u aċċess faċli għall-informazzjoni meħtieġa. Odea toffri approċċ apposta għal prodotti finanzjarji li jappoġġjaw it-tkabbir tan-negozju u jmexxu l-adozzjoni tal-kanal diġitali.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Odea App Tal-Finanzi Olistiku huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Odea App Tal-Finanzi Olistiku ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Odea App Tal-Finanzi Olistiku jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
Dimensjonijiet u Ippakkjar: Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
Tikketti: Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
Teknoloġija tal-Produzzjoni: The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ
Sfida tad-Disinn: There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
Riċerka: Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
Ispirazzjoni: Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
Tul tal-Proġett: The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
Fluss tal-Operazzjoni: The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
Privattivi: Copyrights belong to Odeabank A.S, 2023
Membri tat-Tim: Odeabank CX Design Team
Krediti tal-Immaġni: Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023